# DGL Pet Pet brands incorporate deglycyrrhizinated licorice in nutritional supplements. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Nov 30, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dgl-pet ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the DGL Pet trend? **DGL Pet:** DGL (deglycyrrhizinated licorice) pet supplements are derived from licorice root but undergo a process to remove the compound glycyrrhizin. These supplements have gained recognition for their efficacy in addressing various health issues, particularly those related to the digestive and respiratory systems. ## The consumer insight behind the DGL Pet trend Amidst the cost-of-living crisis, pet owners often seek products that allow them to proactively support their animals' health and avoid expensive medical fees. The accessibility of over-the-counter remedies helps owners reduce the likelihood of infections and other illnesses while eliminating everyday stressors like distance, cost, and scheduling associated with veterinarian visits. Brands that recognize the need for accessible, cost-conscious pet care solutions are able to appeal to these consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 1 to Dec 2, 2023 - Published: Nov 30, 2023 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the DGL Pet trend ### DGL Pet Supplements Deglycyrrhizinated licorice (DGL) pet supplements are gaining recognition for their efficacy in addressing various health issues in pets, particularly those related to the digestive and respiratory systems. ### Multi-Functional DGL Supplements DGL Plus, an herbal solution centered around deglycyrrhizinated licorice (DGL), offers a comprehensive approach to gastrointestinal health, promoting nutritional support to the gastrointestinal tract. ### Nutritional Pet Powders NutriGest Powder, a comprehensive nutritional supplement, focuses on repairing and maintaining normal bacterial balance in the gastrointestinal tract of pets. ## What the DGL Pet trend means for industry ### For Pet Supplements The pet supplements industry can reference the trend of DGL pet supplements, which are gaining recognition for their efficacy in addressing various health issues in pets. ### For Digestive Health The digestive health industry can reference the trend of multi-functional DGL supplements, which offer holistic approaches to gastrointestinal health. ### For Nutraceuticals The nutraceuticals industry can reference the trend of nutritional pet powders, which provide comprehensive and natural solutions to promote gastrointestinal health in pets. ## Workshop question How can your brand proactively address potential concerns with its product/service? ## Trend signals for DGL Pet Trend score 1.9 out of 10, from popularity 20%, activity 18%, freshness 19%. - Popularity: 20% - Activity: 18% - Freshness: 19% ## Examples of the DGL Pet trend 4 featured examples from Dec 1 to Dec 2, 2023. - [Respiratory Pet Supplements](https://www.trendhunter.com/trends/throat-gold): Throat Gold is a Herbal Formula for Throat and Respiratory Health (Category: Lifestyle) Implication: The pet wellness industry can leverage herbal supplements like Throat Gold to enhance respiratory health and provide natural relief for pets with throat discomfort. - [Multi-Functional DGL Supplements](https://www.trendhunter.com/trends/dgl-plus): DGL Plus is an Herbal Support for Gastrointestinal Health (Category: Lifestyle) Implication: DGL Plus is a multi-functional supplement that caters to gastrointestinal health, providing an opportunity for the health and wellness industry to offer effective natural remedies. - [Licorice Dog Gut Supplements](https://www.trendhunter.com/trends/gut-guard): Gut Guard Was Designed for Dogs with Irritated Guts (Category: Lifestyle) Implication: Manufacturers of pet supplements can explore the development of specialized products targeting canine digestive health. - [Nutritional Pet Powders](https://www.trendhunter.com/trends/nutrigest-powder): NutriGest Powder is Intended to Promote Gastrointestinal Health in Pets (Category: Lifestyle) Implication: The pet health and wellness industry can capitalize on the trend of comprehensive nutritional supplements to develop products that promote gastrointestinal health in pets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)