# Device Showroom Electronics brands stay competitive with gallery-style retail spaces. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 20, 2016 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/device-showroom ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Device Showroom trend? **Device Showroom:** As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 16, 2015 to Feb 22, 2016 - Published: Apr 20, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Device Showroom trend ### Immersive Retail Creating immersive retail experiences allows for hands-on, tech-centric experiences and attracts attention to drive customized shopping experiences. ### Experiential Shopping Experiential tech retailers allow guests to experience next-generation technologies with interactive displays, making the space far more interactive than the average store. ### Productless Megastore Product-free megastores demonstrate how companies can use retail outlets to deliver an immersive customer experience other than trying to sell consumers products they can easily buy online. ## What the Device Showroom trend means for industry ### For Retail Industry Investing in immersive retail experiences could draw attention to hands-on, tech-centric experiences and drive customized shopping experiences. ### For Technology Industry Experiential tech retailers allow companies to showcase next-generation technologies in a hands-on manner. ### For Consumer Services Industry Product-free megastores, hosting different events such as book launches, film screenings and DJ sets, demonstrate how companies can use retail outlets to deliver immersive customer experiences. ## Workshop question If you were to open a product showroom, which products would you enable consumers to interact with? ## Trend signals for Device Showroom Trend score 4.7 out of 10, from popularity 64%, activity 68%, freshness 8%. - Popularity: 64% - Activity: 68% - Freshness: 8% ## Examples of the Device Showroom trend 4 featured examples from Jun 16, 2015 to Feb 22, 2016. - [Interactive Tech Retail](https://www.trendhunter.com/trends/intel-ultra-store): The Intel Ultra Store is an Immersive Retail Experience in Beijing (Category: Tech) Implication: Tech retailers can create immersive retail spaces for the launch of new products, providing an alternative experience and attracting customers. - [Experiential Tech Retailers](https://www.trendhunter.com/trends/dlight): The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop (Category: Business) Implication: Implementing experiential retail strategies to enhance customer engagement and brand loyalty. - [Experiential Electronic Stores](https://www.trendhunter.com/trends/electronic-store): The Source's New Toronto Location Provides Many Hands-On Stations (Category: Business) Implication: Consumer electronics companies can leverage experiential retail and immersive product demos to enhance customer engagement and increase sales. - [Product-Free Megastores](https://www.trendhunter.com/trends/samsung-flagship-store): The New Samsung Flagship Store Will Not Sell Any Samsung Products (Category: Marketing) Implication: Retailers can adopt the concept of product-free megastores to revitalize their physical spaces and differentiate themselves from online competitors. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)