# Deviated Recruitment Companies opt for unlikely recruitment techniques in the hiring process. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/deviated-recruitment ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Deviated Recruitment trend? **Deviated Recruitment:** With job recruitment in North America being a relatively arduous process for both the employer and potential candidates, some companies are enhancing the process by creating or taking advantage of unlikely, creative platforms. These new methods have the benefit of revamping the recruitment process, while also increasing the pool of qualified candidates that apply. ## The consumer insight behind the Deviated Recruitment trend Over the years, the consumer definition of what makes a company an appealing place to work has changed rapidly. As a result of how one's job has become so tied to personal identity, many people desire to be involved in organizations they perceive to be highly innovative or creative. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 26, 2018 to Jan 9, 2019 - Published: Jan 16, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Deviated Recruitment trend ### Creative Recruitment Platforms Establishments are enhancing job recruitment processes and increasing the pool of qualified candidates using creative recruitment platforms. ### Decentralized Recruitment Solutions Centralized recruitment processes are increasingly being replaced by decentralized recruitment solutions like one-way video interview platforms. ### Humorous & Playful Recruitment Campaigns Companies are using humorous and playful recruitment campaigns to differentiate themselves and attract young, emerging talent. ## What the Deviated Recruitment trend means for industry ### For Automotive Automotive industry professionals can leverage creative recruitment such as AI cars for job fairs. ### For Technology Decentralized recruitment solutions like one-way video interview platforms are particularly relevant for tech companies with a remote workforce. ### For Advertising & Marketing Those in advertising and marketing can learn from Klüg's humorous and playful recruitment campaign to appeal to young, emerging talent. ## Workshop question Conceptualize a creative element that your brand could insert into its hiring processes. ## Trend signals for Deviated Recruitment Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%. - Popularity: 45% - Activity: 40% - Freshness: 8% ## Examples of the Deviated Recruitment trend 4 featured examples from Jan 26, 2018 to Jan 9, 2019. - [Tongue-in-Cheek Recruitment Campaigns](https://www.trendhunter.com/trends/recruitment-campaign1): Klüg Uses Humour to Entice Young, Emerging Talent (Category: Pop Culture) Implication: Digital marketing agencies can employ playful recruitment campaigns to draw in talented professionals in a competitive job market. - [One-Way Video Interview Platforms](https://www.trendhunter.com/trends/stemx): 'StemX' Let Candidates Answer Questions in a Relaxed Manner (Category: Tech) Implication: StemX's one-way video platform is a disruptive innovation in the HR technology industry. - [Armed Forces eSports Teams](https://www.trendhunter.com/trends/army-esports-team): The US Army eSports Team Hopes to Increase Recruitment of Young People (Category: Tech) Implication: The gaming and eSports industry can explore partnerships and collaborations with armed forces, leveraging the military's dedication and resources to further promote and develop th… - [Interview-Conducting Cars](https://www.trendhunter.com/trends/s90): Volvo is Using AI and Its S90 Model to Recruit Prospective Technicians (Category: Autos) Implication: Integrating AI technology into cars presents an opportunity for the automotive industry to enhance the customer experience and increase brand loyalty. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)