# Developmental Edible Baby food puts extra emphasis on speedy growth in specific areas. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 13, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/developmental-edible ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Developmental Edible trend? **Developmental Edible:** With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 10, 2015 to Jul 29, 2016 - Published: Mar 13, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Developmental Edible trend ### Developmental Foods The demand for specific health products and a developmental approach to food for babies shows a move toward more tightly tailored forms of growth. ### Functional Candy Snacks The development of healthy developmental candy for kids, targeted at ages six to 18, that are infused with vitamins and antioxidants appeals to health-conscious parents. ### Age Categorized Food Blends Product lines like Once Upon a Farm's organic baby food blends categorized by age meet the changing needs of growing babies. ## What the Developmental Edible trend means for industry ### For Baby Food Companies like Cow & Gate and FUTURELIFE embrace a new baby food packaging scheme across their line of glass baby food jars and Smart Food for Kids to capture parents' attention. ### For Healthy Foods The rise of the health movement shows how nutrition has always been a focus, but there is a growing demand for specific health products by health-conscious parents. ### For Candy Industry The development of functional candy as snacks with vitamins and antioxidants for children is disrupting the candy industry as a whole. ## Trend signals for Developmental Edible Trend score 2.6 out of 10, from popularity 23%, activity 48%, freshness 8%. - Popularity: 23% - Activity: 48% - Freshness: 8% ## Examples of the Developmental Edible trend 5 featured examples from Mar 10, 2015 to Jul 29, 2016. - [Prominent Baby Food Packaging](https://www.trendhunter.com/trends/baby-food-jar): Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention (Category: Lifestyle) Implication: The baby food industry can leverage innovative packaging designs to capture the attention and preference of parents seeking high-quality and differentiated products for their babi… - [Age-Inclusive Baby Foods](https://www.trendhunter.com/trends/once-upon-a-farm): The 'Once Upon a Farm' Baby Foods are Designed for Different Age Groups (Category: Lifestyle) Implication: A disruptive innovation opportunity in the baby food industry to develop age-categorized blends made from organic, nutrient-rich ingredients. - [Brain-Boosting Cereals](https://www.trendhunter.com/trends/futurelife): FUTURELIFE's Smart Food for Kids Fosters Healthy Development (Category: Life-Stages) Implication: The food and beverage industry can capitalize on the demand for brain-boosting cereals by developing similar products that cater to specific age groups and nutritional requirement… - [Superfood Baby Blends](https://www.trendhunter.com/trends/nurturmeals): The NurturMeals Blended Meals Introduce Infants to Healthy Ingredients (Category: Lifestyle) Implication: The baby food industry can create a new line of superfood blends for infants, and emphasize organic and natural products to meet the demand of health-conscious parents. - [Nourishing Vitamin Candies](https://www.trendhunter.com/trends/healthy-candy): Smartcandy's Healthy Candy Snacks Boost Development with Vitamins (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of functional candies to cater to health-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)