# Detoxifying Refreshment Health conscious individuals seek out earthy ingredients in raw juices. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/detoxifying-refreshment ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Detoxifying Refreshment trend? **Detoxifying Refreshment:** In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars. ## At a Glance - Evidence: 7 featured examples - Articles from: May 1, 2014 to Jun 16, 2016 - Published: May 12, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Detoxifying Refreshment trend ### Root-to-Stem Movement Juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment, a trend that can be linked to the root-to-stem movement that seeks to reduce food waste and maximize the use of every part of the plant. ### Superfood Craze Incorporating nutrient-rich superfoods like chia, flax, and spirulina into juices and smoothies reflects a trend in the food industry towards the use of functional ingredients that offer more than just sustenance, but also health benefits. ### Anti-Waste Innovation Repurposing otherwise wasted fruits and vegetables into fresh juices reflects a growing trend in the food industry towards reducing food waste through creative and sustainable solutions. ## What the Detoxifying Refreshment trend means for industry ### For Health and Wellness These trends offer disruptive innovation opportunities for businesses in the health and wellness industry to create new products that cater to customers seeking natural and nutrient-dense drinks that support their well-being. ### For Sustainability By utilizing otherwise wasted fruits and vegetables, these trends offer disruptive innovation opportunities for businesses in the sustainable food industry to create new products that reduce food waste and promote environmentally-friendly practices. ### For Functional Foods These trends offer disruptive innovation opportunities for businesses in the functional foods industry to create new products that incorporate nutrient-rich ingredients and offer additional health benefits for consumers. ## Workshop question As the health wave continues to rise, how can your brand position itself as an active supporter of health, wellbeing and self care? ## Trend signals for Detoxifying Refreshment Trend score 4.5 out of 10, from popularity 64%, activity 62%, freshness 8%. - Popularity: 64% - Activity: 62% - Freshness: 8% ## Examples of the Detoxifying Refreshment trend 7 featured examples from May 1, 2014 to Jun 16, 2016. - [Authentic Cold-Pressed Juices](https://www.trendhunter.com/trends/juice-matters): Juice Matters Creates a Line of Nutritious Drinks for Healthy Living (Category: Lifestyle) Implication: Juice Matters' focus on authentic ingredients and function-based drinks creates a disruptive innovation opportunity within the juice industry. - [Food Waste Fruit Juices](https://www.trendhunter.com/trends/wonky-fruits): 'Pod' Created a New Juice Range Made from Wonky Fruits and Vegetables (Category: Eco) Implication: The food and beverage industry can benefit from this trend by exploring innovative ways to use and market wonky produce, reducing waste and improving sustainability. - [Categorized Juice Branding](https://www.trendhunter.com/trends/roots-bulbs): Roots & Bulbs Divides Nutrients into Informative Categories (Category: Lifestyle) Implication: Branding agencies can seize disruptive innovation opportunities by incorporating minimalist design and creative categorization strategies into their client's packaging projects. - [Sea Vegetable Juices](https://www.trendhunter.com/trends/naked-juice-smoothie): The Newest Naked Juice Smoothie is Powered by Dulse and Spirulina (Category: Lifestyle) Implication: Incorporating sea vegetables into juices, smoothies and meals offers a new opportunity for the food industry to provide nutrient-rich options. - [Detoxing Charcoal Tonics](https://www.trendhunter.com/trends/active-charcoal): The Black Starwater Beverages Contain Active Charcoal to Purify the Body (Category: Lifestyle) Implication: A sector that could benefit greatly from the addition of functional ingredients such as activated charcoal to create products with added health benefits. - [Seed-Based Smoothies](https://www.trendhunter.com/trends/seed-smoothie): Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars (Category: Lifestyle) Implication: The beverage industry can explore introducing seed-based beverages to cater to health-conscious consumers seeking nutritious and delicious options. - [Performance Beet Juices](https://www.trendhunter.com/trends/healthy-energy-drink): The Beet Performer is a Healthy Energy Drink to Improve Stamina (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation opportunities by creating performance-enhancing beverages that cater to individuals seeking natural and healthy… ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)