# Detoxifying Edible Brands take note of the marketing benefits of "detox" in the beverage industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/detoxifying-edible ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Detoxifying Edible trend? **Detoxifying Edible:** The detox industry is still going strong in the realm of beverage, and brands that specialize in food are now adopting their own "detoxifying" ingredients into dishes and snacks. This shift highlights the importance of taking inspiration from adjacent industries in the process of developing new products, while offering consumers relatively novel foods that increase motivation to purchase. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 12, 2016 to Sep 17, 2019 - Published: Jan 16, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Detoxifying Edible trend ### Detoxification The focus on detoxifying ingredients and products has influenced the food and beverage industry as healthier options are sought after by consumers. ### Alkalizing Ingredients The use of alkalizing ingredients such as wheatgrass, goji berries, and adaptogenic herbs has influenced the development of new products aimed at aiding digestion and overall gut health. ### Drinkable Skincare The integration of skincare ingredients into drinkable products has influenced the wellness industry, with brands offering consumers unique and multifunctional products to boost their overall health. ## What the Detoxifying Edible trend means for industry ### For Beverage Beverage companies can integrate detoxifying and natural ingredients into their products to cater to consumers seeking healthier options. ### For Wellness The wellness industry can utilize alkalizing ingredients and drinkable skincare products to appeal to consumers focused on gut health maintenance and overall well-being. ### For Food Food companies can develop new products that integrate detoxifying ingredients and utilize alkalizing properties to cater to consumers looking for healthy and nutritious options. ## Workshop question Consider a popular product/service in an adjacent industry that your brand can take inspiration from. ## Trend signals for Detoxifying Edible Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 9%. - Popularity: 68% - Activity: 61% - Freshness: 9% ## Examples of the Detoxifying Edible trend 8 featured examples from Jul 12, 2016 to Sep 17, 2019. - [Detoxifying Smoothie Powders](https://www.trendhunter.com/trends/smoothie-powders): The New New Age's Unicorn Berry Smoothie Potion is Alkalizing (Category: Lifestyle) Implication: The wellness industry can capitalize on the trend of detoxifying smoothie powders by creating new product lines that appeal to consumers looking for convenient ways to improve the… - [Beautifying Floral Beverages](https://www.trendhunter.com/trends/detox-delight): Detox Delight's Juice Delight Beauty Water Supports a Healthy Glow (Category: Lifestyle) Implication: The beverage industry can take advantage of the on-the-go beauty beverages trend by creating innovative and healthy drink options for beauty-conscious consumers. - [Detoxifying Snack Bars](https://www.trendhunter.com/trends/detox-bar): The Raw, Vegan and Organic Rejuva Detox Bar is Made with Smoothie Powder (Category: Lifestyle) Implication: Companies in the health food industry can benefit from incorporating detoxifying snack bars as a product offering. - [Health-Focused Vegan Superfood Bars](https://www.trendhunter.com/trends/vegan-superfood-bar): fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar (Category: Lifestyle) Implication: Opportunity to disrupt the health food industry by creating snacks that are both delicious and packed with beneficial nutrients. - [Soup Detox Kits](https://www.trendhunter.com/trends/soup-detox): The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials (Category: Lifestyle) Implication: Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers. - [Detoxifying Fish Recipes](https://www.trendhunter.com/trends/charcoal-fish-and-chips): You Can Eat Activated Charcoal Fish and Chips in Melbourne (Category: Unique) Implication: Restaurants can capitalize on the trend of activated charcoal and deconstructed menu items to attract health-conscious consumers. - [Detoxifying Rosewater Beverages](https://www.trendhunter.com/trends/rosewater-beverage): Royal Sense's Drinkable Bulgarian Rosewater Promotes Digestion (Category: Lifestyle) Implication: The rise in demand for gut health supplements presents an opportunity for wellness brands to develop innovative and simplistic solutions. - [Detoxifying Hot Dogs](https://www.trendhunter.com/trends/ninja-dog): The Ninja Dog Served at IKEA Japan is Made with Charcoal to Cleanse the Body (Category: Lifestyle) Implication: The charcoal-infused food trend can disrupt the food industry by introducing innovative and health-enhancing products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)