# De-Stresser Beverage Brands are replacing stress-generating ingredients with calming alternatives. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Nov 12, 2024 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/destresser-beverage ## Key Figures - Trend score: 6.3/10 - Evidence articles: 5 ## What is the De-Stresser Beverage trend? **De-Stresser Beverage:** Food & beverage brands are creating drinks designed to alleviate stress. This is achieved by swapping out stressing ingredients, such as processed sugars and caffeine, with stress-relieving alternatives, such as magnesium and lion's mane, generating healthier energy for consumers. ## The consumer insight behind the De-Stresser Beverage trend It is clear that many adults in the western world live high-stress lives. Between balancing work with personal lives while trying to maintain personal health, time is stretched thin. However, many adults are unaware of how impactful a diet is on both their mental and physical health, with sugars and processed goods raising heartrates and causing increased average stress levels. In order to help regulate the stresses and sleep schedules of these adults, brands are offering de-stressing beverages. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26 to Oct 29, 2024 - Published: Nov 12, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the De-Stresser Beverage trend ### Social Media-Inspired Beverages Brands like Smoothie King are crafting drinks based on viral social media trends, resonating with younger, tech-savvy consumers. ### Caffeine-Free Energy Drinks Companies such as AVVIKA are innovating by creating energy beverages that promote health without the use of caffeine, catering to those avoiding traditional stimulants. ### Adaptogenic Beverages Various brands, including Floatmilk, are incorporating adaptogens into their drinks to enhance users' ability to manage stress and improve overall well-being. ## What the De-Stresser Beverage trend means for industry ### For Functional Food & Beverages This industry focuses on products fortified with ingredients that offer health benefits beyond basic nutrition, aligning with consumer demand for wellness-oriented foods. ### For Health & Wellness Encompassing a broad range of products and services, this industry prioritizes mental and physical health improvements gathered from natural and scientifically supported remedies. ### For Plant-Based Alternatives This sector is dedicated to providing alternative options to traditional animal-based products, responding to the growing consumer preference for sustainable and health-conscious choices. ## Workshop question How can we redesign our products by identifying and replacing stress-inducing elements with calming alternatives to better serve our customer's well-being? ## Trend signals for De-Stresser Beverage Trend score 6.3 out of 10, from popularity 83%, activity 77%, freshness 30%. - Popularity: 83% - Activity: 77% - Freshness: 30% ## Examples of the De-Stresser Beverage trend 5 featured examples from Jan 26 to Oct 29, 2024. - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika): AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine (Category: Lifestyle) Implication: The health and wellness industry is tapping into the demand for products that provide energy boosts without the negative effects of caffeine. - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend): The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing (Category: Lifestyle) Implication: This sector is evolving with the addition of ingredients that offer cognitive and stress-relief benefits, appealing to health-conscious consumers. - [Viral Mocktail-Inspired Smoothies](https://www.trendhunter.com/trends/sleepy-girlzzz-smoothie): The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry (Category: Lifestyle) Implication: The trend of social media-inspired food products is impacting the food and beverage industry, allowing brands to create innovative products that resonate with consumers. - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens): Floatmilk's Original Oatmilk +Adaptogens Won a World Dairy Innovation Award (Category: Lifestyle) Implication: The push towards adaptogen-enhanced beverages presents opportunities for new product lines that cater to stress and wellness-oriented consumers. - [Sparkling Hibiscus Flower Water](https://www.trendhunter.com/trends/sparkling-hibiscus-flower-water): Amaí's Drinks are Rich in Flavor & Health Benefits (Category: Lifestyle) Implication: The growing interest in functional beverages like Amaí's Sparkling Hibiscus Flower Water underpins the health and wellness industry's focus on holistic and preventive care solutio… ## Recent trend clusters - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)