# Dessert Palette Confectionery-themed palettes plays up the indulgent element of makeup. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 15, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dessert-palette ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Dessert Palette trend? **Dessert Palette:** Achieving a playful balance between novelty and function, sweets-inspired makeup launches that expand on the enjoyment of classic confections are successfully appealing to nostalgia-inclined beauty buffs. With all manner of food themes serving as inspiration to an increasing number of inedible product ranges, brands are decidedly innovating around the universal experience of food and the positive connotations of particular food experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 25, 2018 to Feb 19, 2019 - Published: Apr 15, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Dessert Palette trend ### Food-Themed Makeup Brands are innovating around the universal experience of food, catering to beauty buffs who seek a novel and functional balance with makeup. ### Dessert Palette Sweets-inspired makeup launches expand on the enjoyment of classic confections and are successfully appealing to nostalgia-inclined consumers. ### Confection-Inspired Cosmetics Beauty brands are creating confectionery-inspired, youth-oriented products with bright colours and playful packaging designs. ## What the Dessert Palette trend means for industry ### For Beauty Industry Food-themed makeup is disrupting the beauty industry by catering to consumers seeking a novel and functional balance between makeup and confectionery. ### For Packaging Industry Playful packaging and naming conventions of food-themed makeup is disrupting the packaging industry by offering new directions in design. ### For Food and Beverage Industry Food-themed makeup speaks to the universal experience and positive associations with food, catering to nostalgia-inclined consumers who already love what they eat. ## Workshop question How can you explore shared cultural experiences as a unifying theme within an upcoming product launch? ## Trend signals for Dessert Palette Trend score 3.9 out of 10, from popularity 54%, activity 54%, freshness 8%. - Popularity: 54% - Activity: 54% - Freshness: 8% ## Examples of the Dessert Palette trend 4 featured examples from Mar 25, 2018 to Feb 19, 2019. - [Dessert-Themed Matte Foundations](https://www.trendhunter.com/trends/cake-mix-foundation): Beauty Bakerie's New Cake Mix Foundation Looks Good Enough to Eat (Category: Fashion) Implication: Cosmetics companies have the opportunity to leverage emerging trends in makeup formulations and expand their foundation lines to include more diverse shades that appeal to custome… - [Confection-Inspired Cosmetics](https://www.trendhunter.com/trends/confectioninspired-cosmetics): Beauty Bakerie's New Eyeshadow Palette Pays Tribute to Instagram (Category: Fashion) Implication: Beauty brands can continue to create innovative and unique products, such as confectionery and social media-inspired cosmetics, to appeal to younger, trend-conscious consumers. - [Gingerbread-Inspired Eye Palettes](https://www.trendhunter.com/trends/gingerbread-spice): Too Faced's Gingerbread Spice Palette is Ideal for the Holidays (Category: Fashion) Implication: The beauty and cosmetics industry can leverage the trend of holiday-inspired eye palettes to attract customers, boost sales, and differentiate their products from competitors. - [Pudding-Themed Eyeshadow Palettes](https://www.trendhunter.com/trends/eyeshadow-palettes): Beauty Bakerie's 'Proof is in the Pudding' is Dessert-Inspired (Category: Fashion) Implication: Opportunity for beauty brands to tap into the growing demand for unique and themed makeup products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)