# Dessert Destruction Interactive dessert items get consumers involved for a grand reveal. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dessert-destruction ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Dessert Destruction trend? **Dessert Destruction:** Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 30, 2017 to Feb 15, 2018 - Published: Feb 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dessert Destruction trend ### Interactive Dessert Items Creating playful, interactive dessert items that encourage participation and allow for entertaining social media content. ### Edible Promotions Using edible promotions, such as chocolate press kits, for marketing and promotional purposes, generating brand buzz on social media platforms. ### Dessert Destruction Embracing excessive and over-the-top dessert items that are meant to be smashed or broken open, encouraging consumers to not only indulge, but also to participate in the dining experience. ## What the Dessert Destruction trend means for industry ### For Food and Beverage Industry Innovating new ways of bringing playful and highly interactive elements to food and dessert consumption, leveraging social media and visually appealing plating mediums. ### For Marketing and Advertising Industry Embracing creative edible designs in promotional campaigns and leveraging social media for optimal reach on potential customer segments. ### For Hospitality and Entertainment Industry Creating immersive and interactive dining experiences that are tailored with experiential elements, where diners can collaborate to prepare, serve or compose creative dishes. ## Workshop question How can you invite participation into the experience of your product in order to leverage the element of carefree play? ## Trend signals for Dessert Destruction Trend score 5.0 out of 10, from popularity 71%, activity 71%, freshness 8%. - Popularity: 71% - Activity: 71% - Freshness: 8% ## Examples of the Dessert Destruction trend 4 featured examples from Nov 30, 2017 to Feb 15, 2018. - [Smashing Chocolate Dessert Eggs](https://www.trendhunter.com/trends/disco-egg-by-cxbo): The Disco Egg by CXBO is Destroyed to Reveal Inner Sweet Treats (Category: Marketing) Implication: Fine dining restaurants can introduce more interactive dessert options to create memorable experiences for their guests. - [Edible Emoji Fragrance Promos](https://www.trendhunter.com/trends/emoji-fragrance-press-kits): The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart (Category: Marketing) Implication: Fragrance companies can explore incorporating edible press kits and collaborations with pastry chefs for promotional campaigns - [Garden-Inspired Matcha Parfaits](https://www.trendhunter.com/trends/sabou-parfait): The Sabou Parfait is Decorated to Look Like a Japanese Zen Garden (Category: Lifestyle) Implication: Create new dessert offerings and experiences that cater to visually-driven foodies. - [Chocolate Pinata-Inspired Desserts](https://www.trendhunter.com/trends/chocolate-pinata): Uncle Julio's Chocolate Pinata is an Over-The-Top Table Dessert (Category: Lifestyle) Implication: Restaurants can capitalize on the trend of interactive and over-the-top desserts to attract diners and generate social media engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)