# Designer Recreation Consumers are enticed by special edition designer sports equipment. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 7, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/designer-recreation ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Designer Recreation trend? **Designer Recreation:** A symptom of the cultural obsession with fitness, luxury fashion and streetwear brands generally limited to presenting apparel and accessories collections are launching limited edition takes on traditional sports equipment. In addition to reflecting the priorities of the modern consumer and the insistence to communicate this through one's possessions, this progression also highlights the symbolic curation of such objects as a means of coping with the fleeting nature of the digital world. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 13, 2015 to Jun 9, 2018 - Published: Dec 7, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Designer Recreation trend ### Luxury Sporting Equipment Luxury fashion and streetwear brands are launching limited edition collections of traditional sports equipment, presenting an opportunity for high-end designers to tap into the sporting goods market. ### Reconstructed Sports Gear Artists and designers are using unconventional, luxury materials such as ceramics and leather to reconstruct and elevate classic sports gear, showing an opportunity to create unique and high-end sporting equipment. ### Symbolic Curation of Sports Gear The curation of limited edition and designer sports gear represents a cultural obsession with fitness and fashion, and a means of communicating personal identity through one's possessions, paving the way for personalization and customization within the sporting goods market. ## What the Designer Recreation trend means for industry ### For Fashion and Retail Luxury fashion brands are leveraging their recognition and loyal customer bases to expand into the sporting goods market. ### For Design and Manufacturing Innovative designers and manufacturers can tap into the potential to create unique, high-end sporting goods using unconventional materials. ### For Personalization and Customization The trend towards personalizing and curating one's possessions opens up opportunities in the sporting goods market for personalized and customized equipment. ## Workshop question In what ways could your brand leverage the desire for exclusivity and "status" among consumer goods? ## Trend signals for Designer Recreation Trend score 4.2 out of 10, from popularity 59%, activity 60%, freshness 8%. - Popularity: 59% - Activity: 60% - Freshness: 8% ## Examples of the Designer Recreation trend 8 featured examples from Oct 13, 2015 to Jun 9, 2018. - [Luxury Sporting Equipment Lines](https://www.trendhunter.com/trends/chanels-sporting-accessories): Chanel's Sporting Accessories are for the High-End Athlete (Category: Lifestyle) Implication: Luxury goods companies can innovate by expanding their product lines into the sporting industry for added revenue streams. - [Supple Leather Yoga Mats](https://www.trendhunter.com/trends/football-leather): The Baller Yoga Football Leather Yoga Mats are Made in the USA (Category: Art & Design) Implication: The yoga and fitness equipment industry can explore manufacturing leather mats and exploring non-synthetic alternatives to cater to diverse customer preferences. - [Skater Punching Bags](https://www.trendhunter.com/trends/punching-bag): Supreme Produced its Own Punching Bag for Spring/Summer (Category: Art & Design) Implication: Sports retail stores can offer their own line of branded fitness equipment. - [Soccer-Inspired Leather Goods Collections](https://www.trendhunter.com/trends/leather-goods-collection): Louis Vuitton's Line is Dedicated to the FIFA World Cup (Category: Luxury) Implication: The luxury fashion industry can explore ways to incorporate sports-inspired designs and products into their offerings to attract new customers. - [Commemorative Couture Sports Gear](https://www.trendhunter.com/trends/chanel-rugby-ball): The Chanel Rugby Ball Celebrates the Rugby World Cup (Category: Luxury) Implication: Fashion brands can explore the niche market of sports gear by incorporating their design aesthetics into sports equipment. - [Luxe Baseball Gloves](https://www.trendhunter.com/trends/killspencer): KILLSPENCER Added to Its Selection of Sports Gear with a US Classic (Category: Lifestyle) Implication: The demand for premium leather goods that combine functionality and style presents an opportunity for brands to incorporate sports equipment into their product portfolios. - [Reconstructed Ceramic Basketballs](https://www.trendhunter.com/trends/literally-balling): Victor Solomon Creates an Extravagant Version of a Basketball (Category: Luxury) Implication: Artists can benefit from incorporating high-end materials, unique designs, and collaborations to appeal to buyers of luxury goods. - [Designer Catcher's Masks](https://www.trendhunter.com/trends/red-catchers-mask): Supreme Created a New Bright Red Catcher's Mask for Children (Category: Life-Stages) Implication: Disruptive Innovation Opportunity: Introduce exclusive collaborations with sports equipment companies to create high-end and stylish sporting goods. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)