# Diluted Style Designer diffusion lines cater to more practical fashionistas. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 30, 2011, updated Dec 1, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/designer-diffusion ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Diluted Style trend? **Diluted Style:** During the credit crunch, designer diffusion lines were all about offering cost-conscious consumers with budget versions of designer collections. However, despite an increasing number of consumers loosening their purse strings, there are even more designer diffusion lines today than ever before. One reason may be the diluted designs—unlike their high-fashion designer counterparts, which are typically heavily embellished and extremely eccentric, cheap-chic fashion provides style that is more wearable and practical for the day to day. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 18 to Oct 12, 2011 - Published: Nov 30, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Themes within the Diluted Style trend ### Designer Diffusion Lines The trend of having designer diffusion lines cater to more budget-conscious consumers has surged in the fashion industry, offering consumers fashionable yet practical style options. ### Affordable Luxury In the fashion industry, offering affordable luxury options for customers creates a growing market for designers, allowing them to reel in a wider following while still maintaining their brand aesthetic. ### Collaborations Designer collaborations with fast fashion brands create buzz in the fashion industry, bringing high-end fashion to the masses, and providing affordable style options for consumers. ## What the Diluted Style trend means for industry ### For Fashion Retail Fashion retail businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for flexible, yet fashionable options for customers. ### For Marketing and Advertising Marketing and advertising professionals can benefit from creating buzz with designer collaborations and highlighting affordable luxury products to attract a wider audience of consumers to their brands. ### For Ecommerce Ecommerce businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for budget-conscious consumers who seek fashionable yet accessible style options online. ## Trend signals for Diluted Style Trend score 5.2 out of 10, from popularity 72%, activity 76%, freshness 8%. - Popularity: 72% - Activity: 76% - Freshness: 8% ## Examples of the Diluted Style trend 6 featured examples from Aug 18 to Oct 12, 2011. - [Diffusion Designer Footwear](https://www.trendhunter.com/trends/b-by-brian-atwood): The B by Brian Atwood Line Doesn't Sacrifice Luxury for Affordability (Category: Fashion) Implication: Fashion industry players can disrupt the market by creating more affordable luxury footwear lines with unique and eclectic designs, similar to the B by Brian Atwood collection. - [Rocker-Chic Collaboration Projects](https://www.trendhunter.com/trends/versace-for-hm-campaign): The Versace for H & M Campaign is Fierce (Category: Fashion) Implication: Fashion brands can collaborate with designers to create exclusive collections that appeal to a wider audience. - [California Cool Collections](https://www.trendhunter.com/trends/thakoon-addition-spring-2012): The Thakoon Addition Spring 2012 Presentation is Affordable and Chic (Category: Fashion) Implication: Opportunity for fashion brands to tap into the market for affordable yet stylish and quality clothing. - [Sweet Striped Ensembles](https://www.trendhunter.com/trends/10-crosby-derek-lam-spring-2012): Earn Your Stripes with the 10 Crosby Derek Lam Spring 2012 Collection (Category: Fashion) Implication: Disruptive innovation opportunities in the fashion industry by incorporating bold and bright colors, as well as experimenting with unique prints and pattern combinations. - [Zigzag Designer Diffusions](https://www.trendhunter.com/trends/full-missoni-for-target): The Full Missoni for Target Line is Finally Revealed (Category: Fashion) Implication: The Missoni for Target collection demonstrates how collaboration between high-end designers and retail brands can drive innovation in the fashion industry. - [Head-Thrashing Swimsuit Shoots](https://www.trendhunter.com/trends/h-by-halston-athletics-2011-campaign): The H by Halston Athletics 2011 Campaign is Seductive and Sporty (Category: Marketing) Implication: Fashion designers can develop clothing lines that seamlessly merge style and function, such as workout clothing that can also be worn casually. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)