# Designed Dessert Consumers search for efficient forms of personalization in food. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/designer-dessert1 ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Designed Dessert trend? **Designed Dessert:** DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 23, 2013 to May 20, 2015 - Published: May 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Designed Dessert trend ### Personalized Desserts Consumers are increasingly interested in creating customized desserts in unique and creative ways. ### DIY Desserts Consumers want involvement in the creation of their sweets, but don't necessarily have the time or skills necessary to make from scratch, leading to a rise in DIY desserts. ### Bespoke Edible Gifts Handcrafted and customized edible gifts, from cake to cookies, are becoming more popular among those with a serious sweet tooth. ## What the Designed Dessert trend means for industry ### For Food & Beverage Businesses in the food and beverage industry can capitalize on the trend towards personalized and DIY desserts by offering customizable menus or products. ### For E-commerce E-commerce businesses can take advantage of the growing interest in customization and tailor-made gifts by creating platforms for customers to easily customize and order their own sweets. ### For Event Planning Event planners and caterers can offer customized dessert options to clients and tap into the growing demand for unique food experiences. ## Workshop question How could you add an element of customization to your product for a more engaged consumer experience? ## Trend signals for Designed Dessert Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%. - Popularity: 40% - Activity: 42% - Freshness: 8% ## Examples of the Designed Dessert trend 5 featured examples from Jan 23, 2013 to May 20, 2015. - [Custom Donut Creations](https://www.trendhunter.com/trends/california-donuts): California Donuts' Latest Service Lets Consumers Design Their Dessert (Category: Lifestyle) Implication: The confectionery industry can leverage the trend of customizing desserts to create innovative products and experiences. - [3D Printed Cake Decorations](https://www.trendhunter.com/trends/custom-cake-designs): Albert Hejin Uses a Portable Food Printer to Offer Custom Cake Designs (Category: Lifestyle) Implication: The bakery and confectionery industry can leverage 3D printing technology to revolutionize cake decoration services and enhance customer experiences. - [Decorative Bespoke Biscuits](https://www.trendhunter.com/trends/icing-cookies): Antolpo's Icing Cookies Can Be Customized by Consumers (Category: Lifestyle) Implication: Potential for bakeries to specialize in creating bespoke cookies and other customized treats. - [Edible Picture Printers](https://www.trendhunter.com/trends/canon-edible-images-printer): The Canon Edible Images Printer Ensures the Perfect Customized Cake (Category: Art & Design) Implication: The development of edible image printers like the Canon Edible Images Printer Kit C3 presents disruptive innovation opportunities within the printers and printing technology indus… - [Custom Ice Cream](https://www.trendhunter.com/trends/custom-ice-cream): eCreamery Lets People Create Their Own Unique Flavors (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of customization by offering customizable ice cream flavors and packaging options to cater to individual preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)