# Designer Contraception Fashion brands promote safe sex with novelty condom-inspired offerings. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/designer-contraception ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Designer Contraception trend? **Designer Contraception:** Haute couture labels and celebrities are entering unlikely territory, producing branded contraceptives and collections that are inspired by the notion of safe sex. Whether it's through condoms or condom-inspired apparel, the launches instill a sense of curiosity in consumers. ## The consumer insight behind the Designer Contraception trend Social media enables the curation of personal brands and many consumers attempt to introduce all facets of their personality through online platforms. Motivated in part by synchronizing physical and digital lifestyles, this move allows for users to be authentically themselves in both worlds. As sexuality is an inherent component of many consumers' personal brands, the topic is finding its place on social media. Novelty items that reference sexuality are perceived as tools of liberation that are shareable and get the point across. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 19, 2018 to Oct 11, 2019 - Published: Oct 11, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Designer Contraception trend ### Contraception-Inspired Fashion Trend As fashion brands continue to promote safe sex with branded contraceptives/fashion collections, opportunities arise for organizations to develop similar items that reference sexuality for liberation and personal expression. ### Co-Branded Cause Apparel Trend The emerging trend of designer collaborations for cause apparel presents innovative opportunities for inclusive sexual health programs, coupled with fashion trends. ### Bold Celebrity-Branded Condoms Trend As celebrities enter the branded condom space with novelty, avant-garde packaging for intimate products, opportunities emerge for embracing sexuality and introducing novel packaging for contraceptives. ## What the Designer Contraception trend means for industry ### For Fashion Industry The fashion industry can embrace the contraception-inspired fashion trends and develop similar branded sexual health products/collections, while utilizing co-branded collaborations for cause apparel. ### For Health Industry The emerging trend for co-branded cause apparel on sexual health provides innovative opportunities for inclusive sexual health programs, coupled with fashion trends. It creates an opportunity for raising awareness regarding safer sex practices. ### For Entertainment Industry The emerging trend for bold celebrity-branded condoms with quirky packaging can inspire entertainment organizations to introduce novel packaging for contraceptives to create hype and awareness. ## Workshop question How can your brand align with the message of safe sex? ## Trend signals for Designer Contraception Trend score 6.0 out of 10, from popularity 87%, activity 84%, freshness 9%. - Popularity: 87% - Activity: 84% - Freshness: 9% ## Examples of the Designer Contraception trend 4 featured examples from Jun 19, 2018 to Oct 11, 2019. - [Bold Celebrity-Branded Condoms](https://www.trendhunter.com/trends/she-is-coming): Miley Cyrus Unveils the New 'She is Coming' Condom Collection (Category: Pop Culture) Implication: Opportunity for companies to capitalize on the growing demand for trendy and celebrity-endorsed sexual wellness products. - [Condom-Inspired High Fashion Lines](https://www.trendhunter.com/trends/condom-fashion): Moschino and H&M Take on Condom Fashion for in Latest Collab (Category: Fashion) Implication: The condom-inspired high fashion trend offers a disruptive innovation opportunity for the fashion industry to push boundaries and experiment with unconventional designs that chall… - [Co-Branded Cause Apparel](https://www.trendhunter.com/trends/pride-month-fashion): Alexander Wang x Trojan Celebrates Pride Month Fashion & Health (Category: Social Good) Implication: Fashion industry could collaborate with organizations and create co-branded products promoting inclusivity and donating proceeds to related charities. - [High Fashion Condoms](https://www.trendhunter.com/trends/saint-laurent-condoms): These Saint Laurent Condoms are Part of 'The Love Affair' Campaign (Category: Lifestyle) Implication: The fashion industry has an opportunity to disrupt the sexual health market by incorporating stylish and high-end condoms into their product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)