# Design-Enhanced Birth Designers are looking to improve the birthing experience in different ways. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 20, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/designenhanced-birth ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Design-Enhanced Birth trend? **Design-Enhanced Birth:** Maternity wards and portable birthing kits are being updated through design and technology. These projects seek to make individuals in labor comfortable by creating a more pleasurable ambiance, catering to convenience, and even confronting stigmas. ## The consumer insight behind the Design-Enhanced Birth trend Many maternity wards around the world do not meet the expectations of those giving birth and this can be cause for unnecessary worry. When in labor, individuals want to feel comfortable and accommodated and as a result, they look for spaces that take their needs into consideration. In such cases, environmental anxiety can be alleviated, enabling women and non-binary people to focus on the important task-at-hand. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8, 2019 to Oct 20, 2020 - Published: Oct 20, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Design-Enhanced Birth trend ### Design-Enhanced Birthing Maternity wards and portable birthing kits are being updated through design and technology to cater to convenience, comfort, and inclusivity. ### Future-Focused Biological Products Project innovations that allow equipping makeshift birthing kits or provide critical care for birth recovery can help increase equitable maternal care. ### Socially-Engaged Maternal Healthcare Designers and healthcare professionals are encouraging social change with awareness-building projects focused on addressing barriers to equitable maternal care. ## What the Design-Enhanced Birth trend means for industry ### For Healthcare The healthcare industry stands to benefit from equipping birthing kits with cutting-edge products that can help mothers and newborns avoid health risks. ### For Design The design industry can explore initiatives that help create comfortable and inclusive spaces for mothers and healthcare professionals during the birthing process. ### For Social Impact Designers and social innovators can create projects that facilitate and promote the equitable delivery of maternal healthcare to vulnerable populations. ## Workshop question Conceptualize a product/service that can alleviate unnecessary stress for consumers. ## Trend signals for Design-Enhanced Birth Trend score 3.4 out of 10, from popularity 37%, activity 57%, freshness 9%. - Popularity: 37% - Activity: 57% - Freshness: 9% ## Examples of the Design-Enhanced Birth trend 4 featured examples from Jan 8, 2019 to Oct 20, 2020. - [Futuristic Birthing Chairs](https://www.trendhunter.com/trends/birthing-chairs): Ultima Thule is Designed to Make a Sanctuary-Like Experience for Labor (Category: Art & Design) Implication: Innovative birthing chairs can revolutionize the way labor and delivery are experienced in healthcare settings. - [Portable Birthing Kits](https://www.trendhunter.com/trends/portable-childbirth-kit): The Conceptual 'Genesis' Portable Childbirth Kit is Compact (Category: Lifestyle) Implication: The healthcare industry can benefit from developing portable medical equipment, making healthcare more accessible in remote areas. - [Boldly Colorful Maternity Wards](https://www.trendhunter.com/trends/colorful-maternity-ward): Adam Nathaniel Furman Accents the Chelsea & Westminster Hospital (Category: Lifestyle) Implication: Design firms specializing in healthcare spaces can offer innovative and vibrant solutions to create visually stimulating environments for patients. - [Awareness-Building Maternity Projects](https://www.trendhunter.com/trends/birth-reborn): Victoria Ayo's Birth Reborn Seeks to Evoke Social Change (Category: Social Good) Implication: Disruptive innovation opportunity: Introducing innovative technologies, services, and policies to address the systemic disparities and improve overall maternal care outcomes, part… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)