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# Millenium Parenting
Teaching children to manage money: in real life, and online.

By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/dernier-cri-parenting-teaching-children-to-manage-money-in-real-life-and-on

## Key Figures

- Trend score: 3.2/10
- Evidence articles: 5

## What is the Millenium Parenting trend?

**Millenium Parenting:** Parents have always sought ways in which to teach their children to manage money, but today’s youth are hitting the web - so parents are coming up with novel ways to teach these responsibilities. Also emerging are non-tech yet highly modern approaches to neoteric parenting.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Feb 28 to Aug 30, 2008
- Published: Sep 18, 2008
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Millenium Parenting trend

### Virtual Allowance

Parents are turning to technology to teach children the value of money, with virtual allowance systems like Active Allowance providing incentivization for chores and good behavior.

### Tech-Enhanced Parenting

Novel approaches to neoteric parenting, like edutainment systems such as ToyQuest's Touch Table EES are providing parents with interactive and educational tools to teach children through technology.

### IoT Piggy Banks

The Credit Card Pig Bank concept and mini home ATM machines, both acting as a modern twist on classic piggy banks, are providing an opportunity for companies to innovate IoT-enhanced savings and donation systems.

## What the Millenium Parenting trend means for industry

### For Education Technology (EdTech)

Companies can innovate educational technology products that combine entertainment and learning, like ToyQuest's Touch Table EES, to teach children through interactive means.

### For FinTech

As seen with the Credit Card Pig Bank concept and mini home ATM machines, companies can create innovative financial technology solutions like IoT-enhanced savings and donation systems.

### For Parenting Tools and Apps

Companies can create innovative parenting tools and apps, like Active Allowance, that use technology to provide simplified and streamlined financial management for parents and children.

## Trend signals for Millenium Parenting

Trend score 3.2 out of 10, from popularity 54%, activity 35%, freshness 8%.

- Popularity: 54%
- Activity: 35%
- Freshness: 8%

## Examples of the Millenium Parenting trend

5 featured examples from Feb 28 to Aug 30, 2008.

- [High-Tech Savings & Donation](https://www.trendhunter.com/trends/credit-card-pig-bank): Credit Card Pig Bank (Category: Unique)
  Implication: The credit card pig bank presents an opportunity for banks and credit card companies to develop and promote contactless payment solutions.
- [Charging Children for Rides](https://www.trendhunter.com/trends/getting-kid-payback-dads-cab-meter-for-hauling-offspring): Dad's Cab Meter (Category: Tech)
  Implication: Disruptive innovation opportunity: Offer specialized ride-hailing or transportation services specifically aimed at parents and children, providing added convenience and monetizati…
- [Mini ATM Machines](https://www.trendhunter.com/trends/mini-atm-machine-the-piggy-bank-of-the-millennium): The Piggy Bank of the Millennium (Category: Art & Design)
  Implication: Mini home ATM machines represent a disruptive innovation in the personal finance industry, providing individuals with a personalized and convenient money management solution.
- [Electronic Edutainment System](https://www.trendhunter.com/trends/touch-table-ees): Touch Table EES (Category: Tech)
  Implication: Opportunity for educational technology companies to create educational devices that integrate interactive technology, create personalized learning experiences and gamify learning…
- [Chore Rewards 2.0 (UPDATE)](https://www.trendhunter.com/trends/active-allowance): Active Allowance (Category: Pop Culture)
  Implication: Active Allowance's virtual bank account has disruptive innovation potential in the financial technology industry.

## Recent trend clusters

- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)
- [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle)

## Trending in Social Good

- [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa)
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All articles: [Social Good](https://www.trendhunter.com/socialgood)
