# Deprecating Pretty Makeup artists infuse content with humor to highlight self-awareness. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 23, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deprecating-pretty ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Deprecating Pretty trend? **Deprecating Pretty:** The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8 to Jul 30, 2016 - Published: Aug 23, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Deprecating Pretty trend ### Realism vs Aspirational The preference for realism over aspirational content is becoming increasingly relevant in the cosmetic industry, providing an opportunity for humorous interpretations of everyday beauty practices. ### Satire in the Beauty Industry Satirical trends in the beauty industry have been sparked by a shift in audience preference, leading to comedic tutorials that tap into the millennial and Gen Z humor. ### Online Celebrity Controversy Celebrity feuds continue to influence and captivate online platforms. This creates an opportunity for online marketing campaigns that engage in and satirize those controversies. ## What the Deprecating Pretty trend means for industry ### For Cosmetics Industry Cosmetic marketers can tap into the potential shift towards humor and satire in beauty content, particularly for Gen Z audiences who prefer authentic and quirky expressions of beauty practices. ### For Online Entertainment Industry Online entertainers from comedians to beauty bloggers can capitalize on the trend towards satirical content in the beauty industry and the interest in political satire to garner more views and followers. ### For Media and Advertising Industry Agencies can create innovative and humorous marketing campaigns that tap into celebrity feuds and general interest in entertaining and controversial content. ## Workshop question How can your brand incorporate humour into your marketing plan to engage consumers? ## Trend signals for Deprecating Pretty Trend score 3.0 out of 10, from popularity 60%, activity 24%, freshness 8%. - Popularity: 60% - Activity: 24% - Freshness: 8% ## Examples of the Deprecating Pretty trend 4 featured examples from Mar 8 to Jul 30, 2016. - [Dramatic Weiner Makeup](https://www.trendhunter.com/trends/drag-queen-makeup): Grace Helbig's National Hot Dog Day Look is Inspired by Drag Queen Makeup (Category: Pop Culture) Implication: Companies can develop bold and unique makeup products and tutorials based on the drag queen makeup trend, food-inspired makeup trend, and humorous makeup trend. - [Extreme Makeup Tutorials](https://www.trendhunter.com/trends/100-layers): Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube (Category: Pop Culture) Implication: Extreme makeup challenges and humorous makeup videos create opportunities for makeup brands to showcase their products and engage with consumers on social media. - [Presidential Makeup Tutorials](https://www.trendhunter.com/trends/makeup-tutorial): This Beauty Tutorial Shows Viewers How to Look Like Donald Trump (Category: Pop Culture) Implication: Creating makeup lines or products that are inspired by political figures or current events. - [Celebrity Feud Face Makeup](https://www.trendhunter.com/trends/snake-makeup): Grace Helbig Demonstrates DIY Snake Makeup Inspired By Kim and Taylor (Category: Pop Culture) Implication: Possible disruptive innovation in social media platforms that capitalize on the popularity of online video. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)