# Denim Renewal Fabric innovations allow designers to create reinvent staples with denim. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 14, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/denim-renewal ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Denim Renewal trend? **Denim Renewal:** Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 10, 2016 to Mar 7, 2018 - Published: Mar 14, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Denim Renewal trend ### Denim Innovations Denim innovations allow designers to create reinvented denim staples with unique features, such as denim basketball sneakers and denim-inspired sweatpants. ### Vintage Revival Brands are tapping into Americana nostalgia by creating denim lines and rodeo-inspired denim fashion collections, like Tommy Jeans' vintage-inspired Spring/Summer 2018 collection and Diesel's all-denim fashion line with Shayne Oliver. ### Athleisure Crossover Denim clothing is becoming more comfortable and functional, with sweatpant-style jeans, parachute-inspired jackets, and the trend towards designing denim that resembles regular clothes while boasting the breathability and comfort of workout attire. ## What the Denim Renewal trend means for industry ### For Fashion Fashion brands are capitalizing on denim as a staple in their collections, with new denim designs and techniques that allow for unique features and comfort. ### For Sportswear The athleisure trend has influenced denim innovations that focus on comfort and functionality, with brands incorporating performance stretch denim and workout-inspired features into their new denim lines. ### For Retail Denim trends have the potential to disrupt the retail industry, with consumers seeking out new denim features and styles that go beyond traditional denim staples. ## Workshop question How can you accommodate consumers as they become increasingly knowledgeable through digital connectivity? ## Trend signals for Denim Renewal Trend score 3.7 out of 10, from popularity 48%, activity 55%, freshness 8%. - Popularity: 48% - Activity: 55% - Freshness: 8% ## Examples of the Denim Renewal trend 8 featured examples from Aug 10, 2016 to Mar 7, 2018. - [Denim Suit Jackets](https://www.trendhunter.com/trends/denim-suit): Ralph Lauren is Taking the "Canadian Tuxedo" to a New Level (Category: Luxury) Implication: Luxury menswear brands are at the forefront of the trend, offering high-end denim suits and modern formal wear for men looking for unique, statement pieces. - [Vintage American-Influenced Denim](https://www.trendhunter.com/trends/tommy-jeans-springsummer-2018): Tommy Jeans' Spring/Summer 2018 Taps into Nostalgic Memories (Category: Fashion) Implication: Exploring new ways to combine classic and modern styles to create unique clothing designs. - [Parachute-Inspired Jackets](https://www.trendhunter.com/trends/parachuteinspired-jacket): This Oversized Denim Coat is a Part of the New Heron Preston Line (Category: Luxury) Implication: Disruptive innovation opportunity: Incorporate unique pieces like oversized denim coats and parachute-inspired jackets into fashion retail to attract a diverse customer base. - [Timeless Denim Menswear](https://www.trendhunter.com/trends/okayama-denim): Okayama Denim Collaborated with Japan Blue for the 'Sapphire Slub' Line (Category: Fashion) Implication: The 'Sapphire Slub' line by Okayama Denim and Japan Blue presents opportunities for fashion retailers to tap into the demand for high-quality denim collaborations. - [Rodeo-Inspired All-Denim Fashion](https://www.trendhunter.com/trends/alldenim-fashion): Shayne Oliver is the First Designer in a Three-Part Diesel Line (Category: Fashion) Implication: The fashion industry can leverage the all-denim trend to create innovative designs and collaborations, capturing consumer interest. - [Sweatpant-Style Jeans](https://www.trendhunter.com/trends/denim-jogger): Dish & DU/ER's Denim JOGGERs are Comfortable, Stylish Performance Pants (Category: Fashion) Implication: Innovating within the apparel industry by merging the comfort of athletic wear with traditional denim, offering a new category of clothing. - [Jean-Inspired Sweatpants](https://www.trendhunter.com/trends/casual-pant): The Alex Crane Bo Casual Pants are Comfortable Yet Stylish (Category: Fashion) Implication: The apparel industry can capitalize on the trend of hybrid clothing to provide unique and functional clothing options that cater to individual lifestyles and needs. - [Denim Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-ko): The Air Jordan 1 KO Was Subject to an Original Blue Jean Makeover (Category: Fashion) Implication: The trend of denim sneakers can create opportunities for innovation for sustainable and eco-friendly materials in sportswear and athletics. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)