# Denim Reinvention Recreating the typical pair of jeans to include special functions and features. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 26, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/denim-reinvention ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Denim Reinvention trend? **Denim Reinvention:** Everybody has a favorite pair of jeans, but now designers are beginning to offer consumers more than just a simple go-to fashion staple. Jeans are becoming reinvented, evolving into fashion items that also provide additional functions and features such as enhancing one's curves or connecting the wearer to the Internet, thereby turning jeans into the ultimate wardrobe essential. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 3 to Nov 13, 2012 - Published: Dec 26, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Denim Reinvention trend ### Functional Jeans Designers are offering jeans that provide additional functionalities beyond basic fashion apparel. ### Personalized Denim Innovative denim technologies and fabrics are allowing for personalized and unique looks based on wearer's lifestyle and body shape or type. ### Connected Clothing Smart clothing is emerging as a new trend, allowing for social media sharing and other technological advanced functions. ## What the Denim Reinvention trend means for industry ### For Fashion The fashion industry can benefit from incorporating functional and technological features into their clothing lines to meet the growing demand for multi-functional clothing. ### For Technology Smart clothing and personalized denim are creating opportunities for the technology industry to develop new materials and applications for wearables. ### For Fitness and Active Lifestyle Jeans that allow for increased mobility and comfort, like Duluth's 'Ballroom' jeans, can benefit the fitness and active lifestyle industry. ## Trend signals for Denim Reinvention Trend score 4.6 out of 10, from popularity 79%, activity 51%, freshness 8%. - Popularity: 79% - Activity: 51% - Freshness: 8% ## Examples of the Denim Reinvention trend 5 featured examples from Apr 3 to Nov 13, 2012. - [Revolutionary Aging Pants](https://www.trendhunter.com/trends/hudson-jeans-turbotech-denim): The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look (Category: Art & Design) Implication: The introduction of Turbotech™ denim fabric presents a disruptive innovation opportunity in the fashion industry, as it allows for faster creation of vintage-style denim garments. - [Curve-Enhancing Jeans](https://www.trendhunter.com/trends/benetton-pin-up-denim): The Benetton Pin Up Denim Line is Designed Based on Body Shape (Category: Business) Implication: The fashion industry can use technology to create custom apparel designs that fit body shapes more accurately. - [Cross-Legged Table Jeans](https://www.trendhunter.com/trends/picnic-pants-by-acquacalda-design): Picnic Pants by Acquacalda Design Make Eating an Easier Task (Category: Fashion) Implication: This product represents an opportunity to combine style and functionality in new and innovative ways. - [Crotch-Friendly Denim](https://www.trendhunter.com/trends/ballroom-jeans): Crouch Without Constriction in the 'Ballroom' Jeans (Category: Unique) Implication: Apparel brands can explore the development of innovative denim products that cater to the needs of active individuals seeking flexibility and comfort. - [Digital Media Jeans](https://www.trendhunter.com/trends/replay-social-denim): The Replay Social Denim Keeps People Connected Via Clothing (Category: Fashion) Implication: The integration of smartphones and social media in clothing like the Replay Social Denim presents an opportunity for fashion retailers to enhance their products with technology an… ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)