# Democratized Makeup Beauty markers and pens make application on the go easy for consumers. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 3, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/democratized-makeup ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Democratized Makeup trend? **Democratized Makeup:** Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 2, 2016 to Feb 3, 2017 - Published: Nov 3, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Democratized Makeup trend ### Portable Beauty Applicators The popularity of portable beauty applicators with a marker or pen-inspired design democratizes makeup application. ### Kidult Culture Products that tap into play, nostalgia and other aspects of kidult culture are being reflected in a range of product designs in the beauty industry and beyond. ### Writing Tool-Inspired Applicators Applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages. ## What the Democratized Makeup trend means for industry ### For Beauty Industry The beauty industry is continually looking for new and innovative ways to make makeup application easy, enjoyable and portable. ### For Skincare Industry The skincare industry is evolving and adapting towards all-natural skincare oils and convenient packaging designs. ### For Adult Toy Industry The adult toy industry has an opportunity to create products that appeal to the kidult culture by tapping into play and nostalgia like the beauty industry. ## Workshop question How could you improve the portability of your product? ## Trend signals for Democratized Makeup Trend score 4.3 out of 10, from popularity 61%, activity 62%, freshness 8%. - Popularity: 61% - Activity: 62% - Freshness: 8% ## Examples of the Democratized Makeup trend 6 featured examples from Sep 2, 2016 to Feb 3, 2017. - [Portable Manicure Markers](https://www.trendhunter.com/trends/manicure-pen): This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications (Category: Fashion) Implication: The nail polish industry can explore disruptive innovation opportunities by developing and marketing portable manicure pens that provide mess-free and convenient nail polish appli… - [Matte Lip Markers](https://www.trendhunter.com/trends/lip-marker): Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen (Category: Fashion) Implication: Cosmetics companies can explore the use of chunky highlighter pen packaging and highly concentrated formulas to reinvent lip stain products. - [Roll-On Sun Protection](https://www.trendhunter.com/trends/sunshine-oil): Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format (Category: Fashion) Implication: The skincare industry can explore roll-on packaging and develop oil-based products that cater to the demand for convenient and effective skincare routines. - [Eyeshadow Blender Pencils](https://www.trendhunter.com/trends/eyeshadow-pencil): MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip (Category: Fashion) Implication: Cosmetics companies can use this trend to innovate their product lines and offer more convenient options to their customers. - [Lightweight Lip Markers](https://www.trendhunter.com/trends/focallure): Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips (Category: Fashion) Implication: The beauty industry can explore creating products with writing-tool applicators and lightweight formulas, in addition to organic ingredients. - [Nourishing Skin Stamps](https://www.trendhunter.com/trends/tattoo-stamp): Milk Makeup's 'Tattoo Stamp' Offers an Easy Way to Apply Subtle Body Art (Category: Fashion) Implication: The cosmetics industry can explore innovative ways to create temporary body art products like the Tattoo Stamp. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)