# Delivery Safety Food delivery services shift gears to focus more on worker safety. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 6, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/delivery-safety ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Delivery Safety trend? **Delivery Safety:** Seeking to prioritize more than just their customers, food delivery services are working toward more initiatives and building in business practices that highlight the safety and care of their own workers—from allocating funds to ensuring vehicle quality to simply creating experiences that allow employees to interact and socialize. ## The consumer insight behind the Delivery Safety trend The era of conscious consumerism has allowed individuals to advocate for the greater good of the planet and their fellow humans through the products that they choose to purchase. By placing emphasis both on the sustainability of products and processes, as well as the ethics behind how workers are treated and compensated for their labour, individuals are demanding more from companies and feeling satisfied that they are contributing to progressive change. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30, 2017 to Oct 3, 2018 - Published: Oct 6, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Themes within the Delivery Safety trend ### Safety Initiatives for Delivery Services Food delivery services are prioritizing worker safety and implementing initiatives such as equipping delivery bikes with smart devices and providing safe cycling routes. ### E-Bike Insurance for Accidents and Theft Pedal Power Insurance offers comprehensive coverage specifically for e-bikes, protecting owners with liability insurance, personal injury insurance, and insurance for theft or damage. ### Delivery-Focused E-Bikes Amego offers a range of e-bikes specifically designed for food delivery workers, with a classic bicycle design, extended battery life, and competitive pricing. ## What the Delivery Safety trend means for industry ### For Food and Beverage Delivery Services Delivery safety initiatives and specialized e-bikes are driving innovation and improving safety for food and beverage delivery services. ### For Environmental Sustainability Solutions The growth of the e-bike industry is providing eco-friendly solutions for transportation needs and reducing carbon footprints. ### For Insurance and Legal Services The rise of e-bike usage has created a need for specialized insurance and legal services to protect riders from accidents and theft. ## Workshop question How can you as a company and brand make your employees feel better appreciated and secure? What policies can you put in place? ## Trend signals for Delivery Safety Trend score 3.8 out of 10, from popularity 59%, activity 48%, freshness 8%. - Popularity: 59% - Activity: 48% - Freshness: 8% ## Examples of the Delivery Safety trend 4 featured examples from May 30, 2017 to Oct 3, 2018. - [Food Delivery-Focused E-Bikes](https://www.trendhunter.com/trends/food-deliveryfocused-ebikes): Amego Works With Uber Eats and Foodora to Help Food Delivery Workers (Category: Tech) Implication: Food delivery companies need to keep up with the latest e-bike trends to stay competitive and meet customer demand. - [Indestructable Delivery E-Bikes](https://www.trendhunter.com/trends/deliverebike): The DeliverEbike Eases the Lives of Delivery Service Workers (Category: Tech) Implication: Food delivery services can leverage the DeliverEbike to enhance their operational efficiency and reduce their carbon footprint by incorporating eco-friendly delivery vehicles. - [Delivery Service Safety Initiatives](https://www.trendhunter.com/trends/bike-to-work-week): foodora is Teaming Up with SmartHalo for Bike to Work Week (Category: Marketing) Implication: The integration of smart biking devices and safety initiatives can help improve the safety and efficiency of food delivery services. - [Comprehensive E-Bike Insurance](https://www.trendhunter.com/trends/pedal-power-insurance): Pedal Power Insurance Protects Ebike Riders From Damages (Category: Tech) Implication: Pedal Power Insurance's entry into the e-bike insurance market highlights an opportunity for insurance companies to diversify their offerings. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)