# Delivery Marketing Brands use limited time delivery offers to market specific products. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 14, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/delivery-marketing ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Delivery Marketing trend? **Delivery Marketing:** Tapping into the popularity of delivery services and how commonplace they've become in consumers' lives, brands are promoting products through limited-run delivery offers. Providing both a low-friction experience for the consumer as well as a sense of novelty, this marketing approach mixes many different forces to create a memorable experience. ## The consumer insight behind the Delivery Marketing trend Consumers are increasingly concerned with convenience as they become accustomed to smart technology that empowers them through their daily routines–whether that's in their personal or professional lives. Thus, when choosing which brands to be loyal to, consumers value brands that prioritize a streamlined and simple purchase journey. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 20, 2018 to Aug 20, 2019 - Published: Oct 14, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Delivery Marketing trend ### On-Demand Delivery Offers Delivery marketing is tapping into the popularity of delivery services and how commonplace they've become in consumers' lives, providing both a low-friction experience for consumers and a sense of novelty. ### Real-Time Data Utilization Burger King is using real-time traffic data to determine lengthy congested areas in Mexico City, allowing them to offer the 'Traffic Jam Whopper' for in-car deliveries. ### Marketing Campaign Collaborations Benefit Cosmetics is collaborating with Deliveroo to offer a one-day-only 'Cake-Away' service to promote their new Boi-ing Cakeless Concealer in the UK. ## What the Delivery Marketing trend means for industry ### For Food Delivery Industry Delivery marketing and in-car food deliveries are disruptive innovations that offer convenience to consumers and make use of technology to streamline the purchase journey. ### For Advertising Industry Burger King's utilization of real-time data on digital billboards to advertise in-car burger delivery and the strategic partnership with Uber Eats in Chile exemplify disruptive innovation opportunities in the advertising industry. ### For Cosmetics Industry The collaboration between Benefit Cosmetics and Deliveroo exemplifies the potential for disruptive innovation opportunities in the cosmetics industry through marketing campaigns that offer unique experiences to consumers. ## Workshop question What are some ways you could use delivery marketing as a way to get consumers interested in your brand's offerings? ## Trend signals for Delivery Marketing Trend score 4.3 out of 10, from popularity 68%, activity 53%, freshness 9%. - Popularity: 68% - Activity: 53% - Freshness: 9% ## Examples of the Delivery Marketing trend 4 featured examples from Dec 20, 2018 to Aug 20, 2019. - [Dessert-Paired Makeup Deliveries](https://www.trendhunter.com/trends/cake-away): Benefit Cosmetics is Sharing Boxes of Cake & Concealer in the UK (Category: Marketing) Implication: The collaboration between Benefit Cosmetics and Deliveroo showcases disruptive innovation opportunities in the cosmetics industry by combining makeup products with unique and limi… - [In-Car Burger Deliveries](https://www.trendhunter.com/trends/burger-delivery1): Burger King's Whopper are Now Available to Individuals Stuck in Traffic (Category: Autos) Implication: Fast food chains can explore in-car delivery services as a way to enhance customer experience and increase sales. - [On-Demand Free Sandwich Deliveries](https://www.trendhunter.com/trends/kraft-emergency-grilled-cheese-delivery): The Kraft Emergency Grilled Cheese Delivery Promotes Singles (Category: Lifestyle) Implication: The food delivery industry can capitalize on the on-demand food delivery trend by leveraging technology and innovative delivery models to provide faster and more convenient servic… - [Royal Burger Delivery Stunts](https://www.trendhunter.com/trends/free-whoppers): Burger King's 'King of the Streets' Campaign Boasts Free Whoppers (Category: Marketing) Implication: Disruptive innovation opportunity for fast food chains to rethink their delivery strategies and create memorable experiences for customers. ## Recent trend clusters - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Marketing - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) All articles: [Marketing](https://www.trendhunter.com/marketing)