# Delivery Duo Traditional pizza deliveries are transformed with unique collaborations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/delivery-duo ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Delivery Duo trend? **Delivery Duo:** The convenient yet mundane concept of pizza delivery is being elevated with collaborations that allow two parties to revamp the process of at-home deliveries, while simultaneously marketing their brands effectively. These partnerships come with the marked shift in consumer preference for novelty and experiential consumption, over convenience alone. ## At a Glance - Evidence: 4 featured examples - Articles from: May 25, 2017 to May 13, 2018 - Published: May 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Delivery Duo trend ### Collaborative delivery promotions Collaborative promotions between delivery services and food brands can elevate the mundane concept of delivery, attract new customers, and increase customer involvement. ### Autonomous delivery vehicles Self-driving delivery vehicles offer the food and beverage industry an opportunity to better understand the last 50 feet of delivery and improve interactions with customers. ### Cross-country food deliveries Food delivery services that offer unique, cross-country delivery options allow customers to taste authentic food from different regions, and could potentially attract new customers and increase brand awareness. ## What the Delivery Duo trend means for industry ### For Food Delivery Services Food delivery companies can collaborate with food brands for promotional activities, test autonomous delivery, and expand delivery options to new regions. ### For Automotive Automakers have an opportunity to test autonomous delivery vehicles and better understand last-mile logistics, as well as potentially collaborate with food delivery services. ### For Beverage Beverage brands can partner with food delivery services to offer delivery of their products along with food, potentially increasing sales and customer loyalty. ## Workshop question Consider a company your brand could partner with to offer a unique combined product/service? ## Trend signals for Delivery Duo Trend score 3.0 out of 10, from popularity 44%, activity 39%, freshness 8%. - Popularity: 44% - Activity: 39% - Freshness: 8% ## Examples of the Delivery Duo trend 4 featured examples from May 25, 2017 to May 13, 2018. - [Cross-Country Pizza Deliveries](https://www.trendhunter.com/trends/jetblues-pie-in-the-sky): JetBlue's 'Pie in the Sky' Delivers Authentic NYC Pizza to LA (Category: Marketing) Implication: The food delivery industry is ripe for innovation and disruption as technology offers new options for quicker and more efficient delivery, particularly over longer distances. - [Pizza Brand Beer Deliveries](https://www.trendhunter.com/trends/deliver-a-sixpack): Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas (Category: Lifestyle) Implication: Disruptive innovation opportunity: Adopt automated delivery systems using drones or robots to increase efficiency and expand delivery capabilities. - [Celebratory Pizza Delivery Promotions](https://www.trendhunter.com/trends/ubereats-promotion): This UberEATS Promotion Allowed Torontoians to Get Free Kits (Category: Tech) Implication: Opportunity for restaurants to partner with food delivery services and offer limited-time promotions to increase customer engagement. - [Autonomous Pizza Delivery Vehicles](https://www.trendhunter.com/trends/ford-and-dominos): Ford and Domino's are Deploying Self-Driving Delivery Cars (Category: Lifestyle) Implication: The food delivery industry can explore the integration of autonomous vehicles for efficient and reliable delivery services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)