# Delivered Cocktail Cocktail delivery kits curate the process of DIY cocktail-making. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 31, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/delivered-cocktail ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Delivered Cocktail trend? **Delivered Cocktail:** Cocktail delivery kits are now allowing customers curated ways to create their own alcoholic beverages–products particularly useful for those who are beginners in mixology. These specially curated kits follow consumers' growing prioritization of both artisan-quality and convenient purchases. ## The consumer insight behind the Delivered Cocktail trend For today's consumers, convenience no longer means having to sacrifice in the quality of the product or service they've invested in. Consumers are less frequently compromising on craftsmanship for convenience as small emerging brands give them the opportunity to invest in both simultaneously. Thus, they now expect that brands meet their expectations for business models that have fast turnarounds, quality production processes, and speedy deliveries. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 6, 2018 to Sep 17, 2019 - Published: Jul 31, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Delivered Cocktail trend ### Convenient Craftsmanship Consumers expect brands to provide fast, quality, and convenient experiences. ### DIY Cocktail Kits Emerging brands are offering curated DIY kits for customers to make artisan-quality, convenient cocktails at home. ### Customized Cocktail Experiences Brands are offering customized cocktail-making experiences for special events and occasions. ## What the Delivered Cocktail trend means for industry ### For Food Delivery Food delivery services can offer cocktail delivery as an additional convenience for customers. ### For Alcohol and Spirits The growing trend towards at-home mixology presents opportunities for alcohol and spirits brands to provide DIY kits and flexible delivery options. ### For Wedding and Event Planning Wedding and event planners can offer customized cocktail-making experiences and bespoke cocktail kits as part of their services. ## Workshop question How could your brand prioritize both convenience and quality? ## Trend signals for Delivered Cocktail Trend score 3.2 out of 10, from popularity 50%, activity 39%, freshness 9%. - Popularity: 50% - Activity: 39% - Freshness: 9% ## Examples of the Delivered Cocktail trend 5 featured examples from Sep 6, 2018 to Sep 17, 2019. - [Wedding-Themed Cocktail Kits](https://www.trendhunter.com/trends/wedding-cocktail-kits): Zola and Diageo are Now Offering Products & Experiences for Weddings (Category: Lifestyle) Implication: Innovation opportunities for wedding planners and service providers to integrate personalized products and experiences. - [Pourable Cocktail Pouches](https://www.trendhunter.com/trends/cocktail-pouches): Malibu Rum's New Cocktail Pouches Come in Four Tropical Flavors (Category: Lifestyle) Implication: The beverage packaging industry can explore innovative designs and materials to create more user-friendly drink pouches with attached dispensing nozzles. - [Premium Cocktail Delivery Kits](https://www.trendhunter.com/trends/premium-cocktail): Cocktail Courier's Subscription Boasts Tasty Ready-to-Make Drinks (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the beverage delivery industry by focusing on delivering premium cocktail kits directly to consumers. - [Fresh Cocktail Deliveries](https://www.trendhunter.com/trends/cocktail-delivery-service): Liquorette's Cocktail Delivery Service Shares Prepared Alcoholic Drinks (Category: Lifestyle) Implication: Disruptive innovation opportunity for the food and beverage industry to expand into the fresh cocktail delivery market. - [Unique Bespoke Cocktail Kits](https://www.trendhunter.com/trends/emmys-cocktail-kit): Ketel One Vodka Launched the Celebratory 'Emmys Cocktail Kit' (Category: Lifestyle) Implication: Disruptive innovation opportunity: Creating new cocktail experiences and products within the alcoholic beverages industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)