# Delicate Libation Low-alcohol beverages integrate more subtle flavor akin to flavored waters. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/delicate-libation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Delicate Libation trend? **Delicate Libation:** Mixers and other low-alcohol beverages tend to be negatively perceived as overly sugary to mask the alcoholic taste. However, the low-alcohol beverage consumer is no longer a person who simply dislikes the taste of alcohol, but is someone who prioritizes health. Typically, this type of healthy consumer is more familiar with the subtle flavors of non-alcoholic diet beverages. Mimicking these flavors appeases this behavioral tribe through familiarity. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10, 2015 to Nov 16, 2016 - Published: Dec 15, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Delicate Libation trend ### Low-Alcohol Beverages As health and wellness become increasingly important, the trend towards low-alcohol drinks has grown, as has the focus on subtle flavors over sugary additives. ### Fruit-Flavored Beverages From wine to seltzers to cocktail mixers, fruit-flavored alcoholic beverages offer a refreshing twist on traditional spirits. ### Natural Ingredients Consumers demand all-natural, healthier ingredients instead of super sugary beverages, leading to the rise of alcoholic beverages linked to traditional sparkling waters, juices and freshly pressed juices. ## What the Delicate Libation trend means for industry ### For Beverage Industry The beverage industry can continue to create more flavors of low-alcohol and fruit-flavored beverages with all-natural ingredients to appeal to consumers interested in health and wellness. ### For Wine Industry The wine industry can market their products to younger audiences through the creation of sparkling fruit wines with lower alcohol contents perfect for summery sipping. ### For Natural Ingredient Manufacturers As the demand for natural ingredients rises, manufacturers can incorporate grape juices and skins that are ordinarily discarded in traditional winemaking processes to craft wine-inspired mixers, appealing to those interested in fruity, natural alcohol options. ## Workshop question What are the emerging trends in your industry and how is your offering evolving to accommodate? ## Trend signals for Delicate Libation Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 8%. - Popularity: 41% - Activity: 38% - Freshness: 8% ## Examples of the Delicate Libation trend 5 featured examples from Apr 10, 2015 to Nov 16, 2016. - [Alcoholic Seltzer Drinks](https://www.trendhunter.com/trends/hard-seltzer): White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water (Category: Lifestyle) Implication: The alcoholic beverage industry has an opportunity to innovate by incorporating natural ingredients and creating new low-sugar beverage options. - [Wine-Inspired Cocktail Mixers](https://www.trendhunter.com/trends/stolen-fruit): Stolen Fruit's Mixers are Made with Grape Juice and Skins (Category: Lifestyle) Implication: Incorporating discarded grape ingredients into cocktail mixers could disrupt the traditional beverage manufacturing industry by introducing sustainable and eco-friendly practices. - [Carbonated Fruit Wines](https://www.trendhunter.com/trends/fruit-wines): This Australian Wine Brand Launched a Line of Fruity Summer Flavors (Category: Lifestyle) Implication: Wineries can seize the opportunity of producing sparkling fruit wines to attract younger audiences and capitalize on the rising demand for innovative beverage options. - [Flavored Alcoholic Seltzers](https://www.trendhunter.com/trends/seltzers): Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Innovate in the beverage industry by creating flavored sparkling water, light alcoholic beverages, and portable packaging options. - [Spiked Fruity Sodas](https://www.trendhunter.com/trends/alcohol-and-soda): Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda (Category: Lifestyle) Implication: Beverage companies have an opportunity to offer alternative adult beverages that cater to consumer preferences for low-alcohol content and fruit-flavor combinations to satisfy the… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)