# Deliberate Vintage Growing obsession with making photos look 'antique'. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 26, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deliberate-vintage ## Key Figures - Trend score: 5.4/10 - Evidence articles: 8 ## What is the Deliberate Vintage trend? **Deliberate Vintage:** Although recent years have seen a rise in high-resolution photography and tools, many people are becoming more partial to photography that takes on an antique look, with blurred edges, fuzzy images and faded coloring. This love for antique photography has created a renewed passion for the Polaroid photo as well as contemporary tools like Instagram that allow consumers to instantly turn their digital photos into "vintage" ones. Consumers are hardwired to appreciate nostalgic elements in products and advertising (nostalgia activates parts of the brain associated with feelings of pleasure), which explains why this direction in photography has grown -- and is growing -- so rapidly. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 30, 2011 to Apr 23, 2012 - Published: Apr 26, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Deliberate Vintage trend ### Nostalgia There is a renewed passion for vintage aesthetics, such as Polaroid photos and antique photography. ### Living Photos Apps such as Flixel are blurring the lines between video and photography with their cinemagraphs. ### Social Media Filters Facebook is implementing its own photo filters to compete with Instagram, proving that ideas can be borrowed from competitors in a highly competitive space. ## What the Deliberate Vintage trend means for industry ### For Fashion Vintage and Polaroid-inspired photography trends are being reflected in fashion lookbooks and editorials. ### For Technology Living photos and social media filters are disruptive innovations in the world of technology and digital media. ### For Advertising The use of living photos and Instagram-inspired aesthetics in editorials and ad campaigns is a unique way to catch consumers' attention and create memorable content. ## Trend signals for Deliberate Vintage Trend score 5.4 out of 10, from popularity 71%, activity 83%, freshness 8%. - Popularity: 71% - Activity: 83% - Freshness: 8% ## Examples of the Deliberate Vintage trend 8 featured examples from Aug 30, 2011 to Apr 23, 2012. - [Instagram-Inspired Editorials](https://www.trendhunter.com/trends/cara-delevingne-by-nick-knight): Cara Delevingne by Nick Knight Playfully Poses with Baby Pets (Category: Fashion) Implication: The photography industry can explore opportunities in offering unique and quirky filters for professional photographers to incorporate into their work. - [Hipster Polaroid-Inspired Shoots](https://www.trendhunter.com/trends/less-is-a-bore): The Vice 'Less is a Bore' Editorial Offers Wild & Youthful Prints (Category: Pop Culture) Implication: Opportunity to innovate in capturing candid and unique moments in a Polaroid-inspired style. - [Polaroid Picnic Lookbooks](https://www.trendhunter.com/trends/band-of-outsiders-spring-2012-women-s): The Band of Outsiders Spring 2012 Catalog Stars Michelle Williams (Category: Fashion) Implication: Fashion brands can utilize the vintage-themed lookbooks and romantic quirky fashion trend to attract customers seeking unique and nostalgic styles. - [Retro Polaroid Pictorials](https://www.trendhunter.com/trends/davis-ayer): Davis Ayer Captures Explosive Beauty (Category: Tech) Implication: Opportunities in capturing fashion and beauty in new and inventive ways using retro and vintage-inspired techniques. - [Living Photo Apps](https://www.trendhunter.com/trends/photography-app): Cinemagraph-Creating Company Flixel is Like Instagram on Steroids (Category: Tech) Implication: The market for easy-to-use software that enables amateur and professional photographers alike to enhance and manipulate their photos in unique ways is ripe for innovation. - [Vintage Polaroid Lookbooks](https://www.trendhunter.com/trends/band-of-outsiders-spring-2012): The Band of Outsiders Spring 2012 Collection Features Artist Ed Ruscha (Category: Fashion) Implication: The Band of Outsiders Spring 2012 Collection highlights opportunities for clothing designers and retailers to incorporate vintage elements, showcase their products in single-model… - [Vintage 8-Bit Captures](https://www.trendhunter.com/trends/pixels-and-polaroids): Pixels and Polaroids by Jherin Miller Mixes Gaming with Reality (Category: Art & Design) Implication: Incorporate 8-bit graphics into modern video games for a unique and memorable gaming experience - [Nostalgic Social Media Features](https://www.trendhunter.com/trends/facebook-photo-filters): Facebook Photo Filters Hope to Draw People Away from Instagram (Category: Tech) Implication: Social media platforms can incorporate nostalgic features like photo filters to attract more users. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)