# Deliberate Ugly Intentionally seeking unattractive physical alterations. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 15, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deliberate-ugly ## Key Figures - Trend score: 5.8/10 - Evidence articles: 6 ## What is the Deliberate Ugly trend? **Deliberate Ugly:** In 2009, we discussed the acceptance of body modification, in particular tattoos. But while tattoos have become universally acceptable, other kinds of body modification are coming to the fore. These are extreme, intentional alterations to the body that have traditionally been considered unattractive. Going against society’s definition of beauty appeals to these consumers’ desire for uniqueness and self-expression, but it can also mean an overall shift in conventional notions of attractiveness. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 13 to Oct 14, 2011 - Published: Nov 15, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Themes within the Deliberate Ugly trend ### Body Modification Acceptance As society becomes more accepting of body modifications, there is a growing trend of intentionally seeking unattractive physical alterations for uniqueness and self-expression. ### Digital Alteration Technology With the advent of digital alteration technology, people are now able to change their online identity without the need for invasive surgical procedures. ### Anti-Conventional Beauty Standards There is a growing trend of challenging conventional beauty standards by intentionally altering one's physical appearance, whether it be through tattoos, crooked teeth, or saline infusions. ## What the Deliberate Ugly trend means for industry ### For Health and Beauty The health and beauty industry can benefit from developing products and services that cater to non-traditional beauty standards and body modifications. ### For Technology The technology industry has an opportunity to create more advanced and accessible digital alteration tools that can change a person's online identity in real-time. ### For Art and Fashion The art and fashion industries can explore the concept of unconventional beauty standards and body modifications to create new trends and styles. ## Trend signals for Deliberate Ugly Trend score 5.8 out of 10, from popularity 90%, activity 75%, freshness 8%. - Popularity: 90% - Activity: 75% - Freshness: 8% ## Examples of the Deliberate Ugly trend 6 featured examples from Mar 13 to Oct 14, 2011. - [Bagel-Shaped Body Mods](https://www.trendhunter.com/trends/saline-infusions): Saline Infusions Give People an Eccentric Look for One Evening (Category: Life-Stages) Implication: Opportunity for the beauty and body modification industry to offer saline infusion services. - [Real-Life Vampires](https://www.trendhunter.com/trends/vampire-woman): Vampire Woman's Mega Body Transformations Include Horns, Tats and Piercings (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop new techniques or tools to improve safety, precision, and creativity in the tattoo and body piercing industry. - [Skeletal Tattooed Editorials](https://www.trendhunter.com/trends/rick-genest): Rick Genest Poses for Vogue Hommes Japan Spring/Summer 2011 (Category: Unique) Implication: Disruptive innovation opportunity: Developing innovative techniques and concepts for fashion photography, pushing the boundaries of traditional aesthetics. - [Intentionally Crooked Teeth](https://www.trendhunter.com/trends/yaeba): The New Yaeba Dental Procedure is Steadily Gaining Popularity (Category: Fashion) Implication: The increasing demand for Yaeba dental procedure in Japan is creating opportunities for dentists to offer specialized services and develop innovative materials to cater to this tr… - [Reverse Orthodontia Procedures](https://www.trendhunter.com/trends/stick-on-crooked-teeth): Stick-On Crooked Teeth are Designed to Attract Timid Admirers (Category: World) Implication: The Tsuke-yaeba trend in Japan creates a disruptive innovation opportunity for cosmetic dental clinics to offer alternative, customizable dental procedures that cater to the consu… - [Online Identity Alterations](https://www.trendhunter.com/trends/facetracker-face-swap): Lose Yourself with the Digital FaceTracker Face Swap (Category: Pop Culture) Implication: The FaceTracker Face Swap technology can revolutionize special effects in movies, television, and virtual reality experiences. ## Recent trend clusters - 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