# Delectable Bouquet Edible bouquets encourage consumers to become marketers on behalf of brands. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/delectable-bouquet ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Delectable Bouquet trend? **Delectable Bouquet:** With edible bouquets being so social media-friendly, brands are capitalizing on this by releasing special bouquets for holidays, or as limited edition products. By debuting products that are inherently shareable due to their aesthetically pleasing qualities, brands are enabling consumers to market their products on their behalf in a way that is both engaging and organic. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 6, 2017 to Feb 6, 2018 - Published: Feb 13, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Delectable Bouquet trend ### Edible Bouquets Creating bouquets using edible products as a social media strategy. ### Novelty Gifting Developing unique gifting experiences with unusual combinations of products or services. ### Food Delivery Innovations Partnering with food delivery platforms and restaurants to offer unique and creative food experiences for special gifting occasions. ## What the Delectable Bouquet trend means for industry ### For Food Delivery Partnering with restaurants to offer unique and creative food experiences for special gifting occasions. ### For Gift and Novelty Creating unique and unconventional gifting experiences through the combination of unusual products or services. ### For Social Media Marketing Creating visually stunning products that are inherently shareable on social media platforms to generate organic marketing through user-generated content. ## Workshop question How can your brand engage consumers to market on the brand's behalf? ## Trend signals for Delectable Bouquet Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 8%. - Popularity: 71% - Activity: 61% - Freshness: 8% ## Examples of the Delectable Bouquet trend 4 featured examples from Feb 6, 2017 to Feb 6, 2018. - [Choco-Hazelnut Donut Bouquets](https://www.trendhunter.com/trends/donut-bouquet): This Australian Shop Lets You Gift Someone a Nutella Donut Bouquet (Category: Lifestyle) Implication: The food and gourmet gifting industry can leverage the trend of donut bouquets to offer unique and memorable gift options. - [Revitalized Chip Bouquets](https://www.trendhunter.com/trends/ketchup-roses): Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day (Category: Lifestyle) Implication: The creation of chip bouquets requires innovative packaging solutions to ensure the chips remain intact and presentable during delivery. - [Valentine's Food Bouquets](https://www.trendhunter.com/trends/valentines-day-food-bouquet): Foodora's Valentine's Day Food Bouquets are a Delicious Way to Celebrate (Category: Lifestyle) Implication: Food delivery platforms can leverage the trend for Valentine's Day food bouquets by partnering with restaurant brands to create unique and personalized bouquet options. - [Instant Noodle Bouquets](https://www.trendhunter.com/trends/food-bouquet): Nissin Created a Unique Food Bouquet for Valentine's Day (Category: Lifestyle) Implication: Opportunity for snack food brands to tap into the gifting market by offering unconventional food bouquets for various occasions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)