# Dehydrated Chew Fruits and vegetables are dehydrated for satisfactory crunch-factor. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dehydrated-chew ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Dehydrated Chew trend? **Dehydrated Chew:** Health-oriented consumers craving the classic crunch and chew from their favorite snacks are being satiated through dried and dehydrated fruits that offer familiar textures without the guilt. With texture signalling satisfaction to the brain, consumers who are looking to make a lifestyle shift are opting for plant-based alternatives that offer a surprisingly similar mouth feel. This emerging focus on sensory play indicates a growing opportunity in the landscape of adult snacking as consumer lifestyles continue adapting to the modern health wave. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 11 to Aug 10, 2017 - Published: Aug 29, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dehydrated Chew trend ### Plant-based snacking The trend of plant-based snacking is growing rapidly, opening opportunities for companies to offer healthy, sustainable, and versatile snack products that mimic traditional textures and flavors. ### Texture-focused products Consumer demand for food with textures that signal satisfaction is leading to an increase in products like dehydrated and dried fruits that offer a satisfying and crunchy mouthfeel. ### Jerky alternatives Plant-based jerky alternatives made from unconventional ingredients like eggplants, mushrooms, and watermelons are entering the snack market, capitalizing on the growing demand for meat substitutes and unique flavor profiles. ## What the Dehydrated Chew trend means for industry ### For Plant-based food industry The plant-based food industry offers opportunities for innovators to create sustainable and healthy snacks using a variety of plant-based ingredients. ### For Healthy snack industry The healthy snack market is growing, offering an array of opportunities for caterers seeking to offer guilt-free indulgences to conscious consumers. ### For Alternative meat industry As the demand for vegan and vegetarian meat substitutes increases, there is a rapidly growing opportunity for entrepreneurs and innovators to develop products that mimic the flavor and texture of traditional meat while avoiding animal products altogether. ## Workshop question How could you position your newest offerings in a package that is already familiar to your consumers? ## Trend signals for Dehydrated Chew Trend score 3.6 out of 10, from popularity 53%, activity 45%, freshness 8%. - Popularity: 53% - Activity: 45% - Freshness: 8% ## Examples of the Dehydrated Chew trend 4 featured examples from Mar 11 to Aug 10, 2017. - [Reinvented Fruit Jerky Snacks](https://www.trendhunter.com/trends/watermelon-road): Watermelon Road Makes Jerky from Eggplant, Pineapple and Melon (Category: Lifestyle) Implication: Companies can enter the healthy snack market by developing innovative plant-based jerky products that appeal to the rising popularity of vegetarian and vegan diets. - [Mushroom-Pumpkin Chips](https://www.trendhunter.com/trends/pumpkin-crisps): The Beginnings' Pumpkin Crisps are Paired with Wild Porcini Mushrooms (Category: Lifestyle) Implication: Opportunity for snack food companies to develop and market healthier, plant-based alternatives to traditional potato chips. - [Crispy Fruit Sticks](https://www.trendhunter.com/trends/fruit-sticks): Snack Factory's Natural 'Fruit Sticks' Boast a Satisfying Crispy Texture (Category: Lifestyle) Implication: The Snack Factory Fruit Sticks align with the evolving preferences of health-conscious consumers, creating opportunities for growth in the snack food industry. - [Eggplant Jerky Snacks](https://www.trendhunter.com/trends/jerky-meat): Power Plant is Now Making Alternative Jerky Meat with Eggplants (Category: Eco) Implication: Disruptive innovation opportunity: Rethink traditional snack options by developing innovative plant-based jerky products in the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)