# Deformalized Decor As consumers downsize, the décor industry offers compensational play. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 14, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deformalized-decor ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Deformalized Decor trend? **Deformalized Decor:** The push backwards from suburb to city living is seeing consumers shift from house to condominium, which is fueling a desire for playful home décor. Concerned less with the status associated with a large home, consumers are looking to juvenile accouterments to express prestige and a hip aesthetic as compensation. ## At a Glance - Evidence: 6 featured examples - Articles from: May 1 to May 14, 2014 - Published: May 14, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Deformalized Decor trend ### Compensational Play As consumers downsize, playful items become an expression of prestige and a hip aesthetic as compensation. ### Anthropomorphism Designs where everyday objects are given human-like qualities or characteristics. ### Balloon Furnishings Whimsical, playful designs inspired by the circus using real balloons to create functional furnishings. ## What the Deformalized Decor trend means for industry ### For Home Decor Innovative home decor products incorporating playful and quirky elements to appeal to modern, city-dwelling consumers. ### For Furniture Design Designers incorporating playful features in otherwise functional furniture in attempt to make it a fun addition to the decor. ### For Toy Manufacturing Creating functional products such as illuminated stuffed animals that incorporate different designs in an effort to appeal to a younger demographic. ## Trend signals for Deformalized Decor Trend score 3.8 out of 10, from popularity 37%, activity 69%, freshness 8%. - Popularity: 37% - Activity: 69% - Freshness: 8% ## Examples of the Deformalized Decor trend 6 featured examples from May 1 to May 14, 2014. - [Disguised Toy Illuminators](https://www.trendhunter.com/trends/teddybear-lamp): The Teddybear Lamp by Matthew Kinealy is Cleverly Designed (Category: Art & Design) Implication: The home decor industry can explore opportunities in creating unique lighting fixtures that merge toys with traditional designs. - [Playful Balloon Furnishings](https://www.trendhunter.com/trends/niels-schuurmans): These Niels Schuurmans Designs Embody a Whimsical Aesthetic (Category: Art & Design) Implication: Using unconventional materials to create fun and functional furniture pieces for artistic and design-forward consumers - [Angular Animal Illuminators](https://www.trendhunter.com/trends/trololo-floor-lamp): The Trololo Floor Lamp by Egle Stonkute is Designed to Resemble a Dog (Category: Art & Design) Implication: Disruptive innovation opportunity: Explore the home decor industry and develop unique and innovative products that cater to the demand for playful and animal-themed designs. - [Playfully Bouncy Seating](https://www.trendhunter.com/trends/boing-chair): The Boing Chair by Karim Rashid is Colorful and Stackable (Category: Art & Design) Implication: Disruptive innovation opportunity: Rethink traditional furniture manufacturing processes to create visually engaging and functional seating solutions. - [Grotesque-Faced Garment Racks](https://www.trendhunter.com/trends/ooga-booga): The Ooga Booga Coat Hook is Anthropomorphic, Ugly and Amusing (Category: Art & Design) Implication: Anthropomorphic coat hooks and sculptural storage solutions offer opportunities for interior designers to incorporate playful and unique design elements into their projects. - [Playful Foosball Hangers](https://www.trendhunter.com/trends/offside-coatrack): The Offside Coatrack Makes a Game of Tidying Your Entryway (Category: Art & Design) Implication: Opportunity for disruptive innovation in the home organization industry by creating coatrack designs that incorporate playfulness and encourage tidiness. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)