# Deficiency Testing At-home deficiency testing is an increasingly popular health and wellness tool. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 20, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deficiency-testing ## Key Figures - Trend score: 4.1/10 - Evidence articles: 9 ## What is the Deficiency Testing trend? **Deficiency Testing:** Brands are increasingly offering at-home testing kits that assess various deficiencies that may impact people's health. Everything from testing hormone levels for fertility to testing for vitamin D deficiencies can now be done from home. ## The consumer insight behind the Deficiency Testing trend Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic. Health-conscious consumers are increasingly seeking out at-home testing options that they would have once had to receive in clinics, and appreciate the ease and convenience these options offer them. ## At a Glance - Evidence: 9 featured examples - Articles from: May 3, 2019 to Feb 17, 2022 - Published: Oct 20, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Deficiency Testing trend ### At-home health testing kits Brands are offering a variety of at-home testing kits that assess deficiencies, from testing hormone levels for fertility to testing for vitamin D deficiencies. ### Empowerment through personal health control Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic. ### Holistic health solutions Brands are developing comprehensive testing solutions that offer more than basic diagnostics, allowing for a more personalized, holistic approach to healthcare. ## What the Deficiency Testing trend means for industry ### For Healthcare technology There is an opportunity for healthcare technology companies to create new, accessible, and affordable testing solutions for consumers. ### For Health and wellness The health and wellness industry can offer holistic solutions based on at-home testing results, providing personalized care and support. ### For Beauty and skincare Skincare and beauty companies have an opportunity to develop products and services that focus on hormonal imbalances and promote healthy skin from the inside out. ## Workshop question How could your brand prioritize convenience for its customers? ## Trend signals for Deficiency Testing Trend score 4.1 out of 10, from popularity 62%, activity 50%, freshness 11%. - Popularity: 62% - Activity: 50% - Freshness: 11% ## Examples of the Deficiency Testing trend 9 featured examples from May 3, 2019 to Feb 17, 2022. - [Skincare Health Kits](https://www.trendhunter.com/trends/veracity): Veracity is a Skincare Brand That Tests for Hormonal Imbalances (Category: Fashion) Implication: Opportunity for skincare brands to incorporate hormone tests and create customized solutions for customers - [At-Home Health Kits](https://www.trendhunter.com/trends/kean-health): Kean Health Kits Enhance Individual Wellness (Category: Lifestyle) Implication: Kean Health and its at-home testing kits could provide a new level of personalized testing options that can disrupt traditional medical testing and create opportunities for telehe… - [At-Home Vitamin D Deficiency Tests](https://www.trendhunter.com/trends/vitamin-d-test): Everlywell's 'Vitamin D Test' Helps Users to Prevent Symptoms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine technology and medical knowledge to develop advanced at-home testing and monitoring solutions. - [At-Home Lab Tests](https://www.trendhunter.com/trends/at-home-lab-test): Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More (Category: Lifestyle) Implication: Opportunity for healthcare providers to incorporate at-home lab test and digital tracking app services to provide personalized health monitoring solutions. - [Comprehensive At-Home Thyroid Tests](https://www.trendhunter.com/trends/thyroid-test): Everlywell Offers a Thyroid Test Using Physician-Approved Labs (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative healthcare technology solutions that enhance remote patient monitoring, diagnostics, and personalized treatment plans. - [At-Home Hair Analysis Kits](https://www.trendhunter.com/trends/hair-analysis): Mineralife's Mineral Hair Analysis Test Kit Provides Health Insights (Category: Lifestyle) Implication: The personalized insights from the hair analysis test kit offer opportunities for the health supplements industry to create targeted products based on individual needs. - [At-Home Celiac Screening Kits](https://www.trendhunter.com/trends/celiac-disease-screening-test): imaware's 'Celiac Disease Screening Test' is Convenient and Reliable (Category: Lifestyle) Implication: Companies can develop innovative devices that make at-home medical testing even more convenient and accessible for consumers. - [At-Home Progesterone Test Kits](https://www.trendhunter.com/trends/athome-progesterone-test-kits): Proov Helps Women Understand More About Their Reproductive Health (Category: Tech) Implication: Disruptive innovation opportunity: Developing and marketing affordable at-home progesterone test kits that enhance women's reproductive health monitoring and promote proactive fer… - [Holistic At-Home Fertility Tests](https://www.trendhunter.com/trends/carrot-fertility): Carrot Fertility Launches New Female Fertility and Wellness Test (Category: Lifestyle) Implication: The healthcare industry can capitalize on the trend towards at-home health tests by developing more innovative and accurate testing kits that offer a more comprehensive view of on… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)