# Deepfake Production "Deepfake" technology is used for a range of causes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 29, 2019 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deepfake-production ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Deepfake Production trend? **Deepfake Production:** "Deepfake" technology, a machine-learning technique that superimposes smart technology to people's images to create highly realistic–but fake–videos, is being used to produce content by brands as well as those aiming to bring awareness to its potential, realities, and dangers. With fear growing about how this technology will continue to impact social and political issues online, exposing these potentials incites consumers to be more critical of what they see online. Insight – As consumers become more concerned about how to discern what's real and what's fake online, creative endeavors that educate instead of sensationalizing are allowing them to be more informed and empowered in how they engage with content. In an era where digital exploitation, "fake news" and misinformation are already rampant, deepfake techniques have the potential to accelerate these issues. However, with brands creating more constructive campaigns, it's clear that the technology can also have an impact in industries related to everything from marketing to art. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 13, 2018 to May 20, 2019 - Published: Jan 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Deepfake Production trend ### Creative Deepfake Content Brands and artists are utilizing deepfake technology to create entertaining and informative content that engages audiences in new ways. ### AI as a Special Effects Tool The machine learning capabilities of deepfake technology is making it easier for filmmakers and creatives to incorporate convincing special effects into their work. ### AI-Powered Campaigns Brands and organizations are utilizing deepfake technology as part of their campaigns to raise awareness and encourage support from audiences. ## What the Deepfake Production trend means for industry ### For Advertising Deepfake technology offers new and innovative ways to create engaging advertising content that captures audiences' attention and engages with their perceptions of reality. ### For Film and Television The machine learning capabilities of deepfake technology enables filmmakers and special effects artists to create highly realistic and convincing characters and scenes. ### For Politics and Social Activism AI-powered campaigns and deepfake technology offer new and powerful ways to raise awareness and encourage action around important social and political issues. ## Workshop question How could your company ensure that it's leaving a positive and accurate brand imprint online? ## Trend signals for Deepfake Production Trend score 2.6 out of 10, from popularity 52%, activity 17%, freshness 8%. - Popularity: 52% - Activity: 17% - Freshness: 8% ## Examples of the Deepfake Production trend 6 featured examples from Oct 13, 2018 to May 20, 2019. - [Machine Learning Music Videos](https://www.trendhunter.com/trends/charli-xcx-music-video): The New Charli XCX Music Video Utilizes Deepfake Technology (Category: Tech) Implication: Deepfake technology in music videos presents disruptive innovation opportunities for musicians and filmmakers to create captivating visual content. - [Awareness-Raising Deepfake Videos](https://www.trendhunter.com/trends/obama-deepfake): Key & Peele Launches a Obama Deepfake Video to Warn Users (Category: Pop Culture) Implication: Exploring the use of deepfake technology in creating engaging and thought-provoking content. - [AI-Powered Malaria Campaigns](https://www.trendhunter.com/trends/malaria-campaign): 'Malaria Must Die' Stars David Beckham "Speaking" Nine Languages (Category: Social Good) Implication: The advertising industry can leverage voice-activated campaigns to create engaging and interactive advertisements. - [AI-Generated Celebrity Voices](https://www.trendhunter.com/trends/joe-rogan-ai): DESSA's Joe Rogan AI Voice is Extremely Accurate (Category: Tech) Implication: The field of artificial intelligence is poised to benefit from the advancements in AI-generated voices, offering new possibilities for applications and services. - [Deepfake Art Video Installations](https://www.trendhunter.com/trends/art-video-installation): Gillian Wearing's Has a Piece That Doubles as Art & Advertising (Category: Pop Culture) Implication: The use of deepfake technology in art installations presents a disruptive opportunity for the art industry to adopt more innovative and cutting-edge approaches. - [Deepfake Dalí Video Experience](https://www.trendhunter.com/trends/dal-video): The Dalí Museum Uses AI Tech to Bring the Surrealist Back to Life (Category: Art & Design) Implication: The immersive Dalí video experience presents an opportunity for businesses in the museum and exhibit technology industry to explore new ways of engaging visitors through AI and de… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)