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# Dedicated Desktop
Companies are launching more apps specifically designed for desktop users.

By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published May 5, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/dedicated-desktop

## Key Figures

- Trend score: 1.3/10
- Evidence articles: 4

## What is the Dedicated Desktop trend?

**Dedicated Desktop:** Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.

## The consumer insight behind the Dedicated Desktop trend

Shifting social norms and advancements in technology have led more consumers to work remotely, and as a result, consumers are prioritizing apps that feature more functionality than what streamlined mobile devices typically offer. Additionally, these apps are being released at a time when people are now required to be indoors and consequentially spend more time on their computers for work and recreation alike.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 6 to Apr 29, 2020
- Published: May 5, 2020
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Dedicated Desktop trend

### Desktop-focused app development

Companies are designing more apps specifically for desktop users.

### Increased integration with desktop platforms

Applications are becoming more integrated with desktop and web browsers.

### Desktop audio customization platforms

Apps are being developed for audio customization specifically for desktop users.

## What the Dedicated Desktop trend means for industry

### For Software Development

There is an opportunity for software developers to create more desktop-focused applications with increased functionality.

### For Communication Technology

Communication improving tech like messenger apps can be made more compatible with desktop devices.

### For Workplace Productivity

Productivity tools like organizational and audio customization apps can target desktop users.

## Workshop question

How can your organization better offer more functional products and services?

## Trend signals for Dedicated Desktop

Trend score 1.3 out of 10, from popularity 19%, activity 12%, freshness 9%.

- Popularity: 19%
- Activity: 12%
- Freshness: 9%

## Examples of the Dedicated Desktop trend

4 featured examples from Apr 6 to Apr 29, 2020.

- [Desktop-Friendly Audio Customization Platforms](https://www.trendhunter.com/trends/audio-customization1): Sonarworks Released SoundID Listen for Computers (Category: Tech)
  Implication: Software developers can create innovative audio customization software for desktop computers.
- [Desktop-Compatible Direct Messages](https://www.trendhunter.com/trends/direct-messages): Instagram Makes Direct Messages Available for Desktop Users (Category: Social Media)
  Implication: Social media platforms can explore desktop messaging integration, enabling users to access their DMs across multiple devices.
- [Dedicated Messenger App Releases](https://www.trendhunter.com/trends/dedicated-messenger-app): Facebook Launched a Desktop App Due to Increased Traffic (Category: Tech)
  Implication: Social media companies can benefit from releasing dedicated messenger desktop apps due to increased desktop traffic.
- [Desktop-Integrated Organizational Platforms](https://www.trendhunter.com/trends/organizational-app): Todoist Updated the Organizational App with a Calendar (Category: Tech)
  Implication: Productivity apps could benefit from integrating comprehensive calendar views for better task scheduling and management.

## Recent trend clusters

- [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech)
- [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech)
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All articles: [Tech](https://www.trendhunter.com/tech)
