# Packaging Decor Consumers search for packaging that can double as seasonal decor. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/decorative-packaging ## Key Figures - Trend score: 4.5/10 - Evidence articles: 9 ## What is the Packaging Decor trend? **Packaging Decor:** Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 11, 2014 to Dec 4, 2015 - Published: Feb 23, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Packaging Decor trend ### Dual-Purpose Packaging Packaging that doubles as decor for the home is becoming increasingly popular for holiday treats, allowing consumers to stretch their dollar further. ### Luxurious Holiday Packaging Luxury packaging for holiday treats provides a unique gifting experience for consumers who are looking to make a statement with their gift-giving. ### Creative Easter Packaging Innovative Easter packaging, often taking the form of themed boxes and nested eggs, adds to the excitement of the holiday and creates a sense of anticipation for the recipient. ## What the Packaging Decor trend means for industry ### For Packaging Industry The packaging industry has an opportunity to create dual-purpose packaging that adds value for consumers by doubling as decor for the home. ### For Confectionery Industry The confectionery industry can differentiate themselves and create a unique gifting experience with luxurious and creative packaging for their holiday treats. ### For Retail Industry Retailers can capitalize on the excitement of the holidays with themed and innovative Easter packaging, encouraging impulse purchases and driving sales during the season. ## Trend signals for Packaging Decor Trend score 4.5 out of 10, from popularity 59%, activity 67%, freshness 8%. - Popularity: 59% - Activity: 67% - Freshness: 8% ## Examples of the Packaging Decor trend 9 featured examples from Nov 11, 2014 to Dec 4, 2015. - [Luxurious Easter Eggs](https://www.trendhunter.com/trends/luxurious-easter-egg): This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan (Category: Marketing) Implication: The rise of more sophisticated and luxurious Easter eggs targeted towards the adult market presents an opportunity for chocolatiers to expand their offerings and create unique fla… - [Ready-Made Christmas Packaging](https://www.trendhunter.com/trends/christmas-package): Budgens' Christmas Package Designs Make Holiday Shopping Easy (Category: Lifestyle) Implication: Horticulture industry can capitalize on the trend by developing branded holiday products made specifically for this category. - [Pop-Out Sticker Boxes](https://www.trendhunter.com/trends/sticker-box): This Fun Sticker Box Design Features an Excited Easter Bunny (Category: Life-Stages) Implication: An opportunity to create interactive and playful product packaging for better engagement and customer experience. - [Luxe Nutcracker Boxes](https://www.trendhunter.com/trends/christmas-nutcracker): Robot Food's Limited Edition Christmas Nutcrackers Update a Holiday Staple (Category: Art & Design) Implication: Disruptive innovation opportunity: Combine traditional holiday elements with modern design aesthetics to create updated versions of classic products. - [Nested Easter Eggs](https://www.trendhunter.com/trends/nested-easter-egg): The James Speckled Mint White Chocolate Egg is Packaged with Its Own Roost (Category: Marketing) Implication: The food and beverage industry can benefit from the trend towards nested packaging as it offers an opportunity to showcase unique and seasonally relevant products. - [Opulent Coffee Tumblers](https://www.trendhunter.com/trends/starbucks-30th-anniversary): These Starbucks 30th Anniversary Items Add Luxury to the Holidays (Category: Marketing) Implication: Coffee and beverage retailers can explore opportunities to create premium collections and accessories that cater to customers looking for a luxurious coffee-drinking experience du… - [Literal Chocolate Boxes](https://www.trendhunter.com/trends/gourmet-chocolate-box): This Flower-Inspired Gourmet Chocolate Box is Made Out of Dark Chocolate (Category: Lifestyle) Implication: The food packaging industry could explore the development of edible packaging options, such as chocolate boxes, to offer sustainable and novel packaging solutions. - [Festive Pie Packaging](https://www.trendhunter.com/trends/the-butlers-pantry): This Packaging from the Butler's Pantry is Festive and Funny (Category: Lifestyle) Implication: Opportunities to create product packaging that stands out from competitors and highlights the quality of the food. - [Bunny Egg Boxes](https://www.trendhunter.com/trends/bunny-egg-box): Charbonnel et Walker Easter Packaging Takes the Shapes of Chicks and Rabbits (Category: Lifestyle) Implication: Confectionery businesses can explore creative packaging designs and alternative treat options to tap into the lucrative Easter market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)