# Deconstructed Sportswear Iconic athleisure designs are reimagined in order to renew appeal. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 30, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deconstructed-sportswear ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Deconstructed Sportswear trend? **Deconstructed Sportswear:** Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 24, 2017 to Sep 29, 2018 - Published: Sep 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Deconstructed Sportswear trend ### Deconstructed Designs Brands are releasing new, deconstructed versions of their classic designs to appeal to consumers obsessed with limited and special edition capsule collections. ### Streetwear Culture The enthusiasm around streetwear culture continues to grow with its covetable high-low mix and ability to be co-opted by larger brands in original and unexpected ways. ### Upcycling and Recycling Designers are embracing a concept that fuses a recycled aesthetic while still exuding specific themes, creating sentimental garments with unique, eco-friendly qualities. ## What the Deconstructed Sportswear trend means for industry ### For Fashion Industry Brands can incorporate deconstructed designs and streetwear culture into their collections, appealing to consumers who seek limited and special edition capsule collections. ### For Sportswear Industry By reinterpreting iconic sportswear pieces, designers can offer comfortable and stylish garments suitable for every season and occasion. ### For Sustainability Industry Designers can create eco-friendly products by embracing upcycling and recycling concepts, meeting consumers' growing demands for products with unique and environmentally friendly qualities. ## Workshop question How can the design of your product be reimagined for stylistic purposes? ## Trend signals for Deconstructed Sportswear Trend score 4.4 out of 10, from popularity 53%, activity 70%, freshness 8%. - Popularity: 53% - Activity: 70% - Freshness: 8% ## Examples of the Deconstructed Sportswear trend 5 featured examples from Jul 24, 2017 to Sep 29, 2018. - [Reworked Spring Sneakers](https://www.trendhunter.com/trends/consortium-gazelle): JUICE Reinvented the Adidas Consortium Gazelle for a New Season (Category: Fashion) Implication: Opportunity for sportswear companies to expand their reach and cater to changing consumer needs by experimenting with new styles and materials. - [Deconstructed Sneaker Masks](https://www.trendhunter.com/trends/vapormax-sneaker): Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask (Category: Fashion) Implication: Exploring new opportunities to incorporate innovative accessories into their product offerings. - [Deconstructed Sportwear Series](https://www.trendhunter.com/trends/guntas-and-new-balance): GUNTAS and New Balance Re-Interpret Sportswear Pieces (Category: Fashion) Implication: The fashion and apparel industry can leverage the trend of deconstructing sportswear pieces and creating unique capsule collections through collaborations to attract the modern co… - [Upcycled Deconstructed Soccer Capsules](https://www.trendhunter.com/trends/chrisopher-raeburn): Umbro and Christopher Raeburn Made an England-Themed Line (Category: Eco) Implication: Fashion brands can explore upcycling and sustainable practices to align with consumer demand for eco-friendly clothing. - [Reimagined Iconic Fashion Staples](https://www.trendhunter.com/trends/iconic-fashion-staple): Daniëlle Cathari Deconstructs the Classic adidas Tracksuit (Category: Fashion) Implication: The fashion design industry can embrace the trend of deconstructing and reimagining iconic fashion staples to create avant-garde designs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)