# Deconstructed Decor Intentionally destroyed aesthetics offer consumers a sense of authenticity. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 18, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deconstructed-decor ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Deconstructed Decor trend? **Deconstructed Decor:** As consumers continue to prioritize authenticity in their everyday lives, modern aesthetics are turning to raw and rustic inspiration for increased credibility. By intentionally making furnishings look destroyed or dismantled, brands hope to not only create a more sincere, worn-in appearance, but also to add intrigue to traditionally formal and polished decor. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 18, 2014 to Aug 26, 2016 - Published: Jun 18, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Deconstructed Decor trend ### Deconstructed Decor Raw and rustic aesthetics create authenticity and intrigue in decor pieces. ### Intentionally Imperfect Design Designs incorporating defects in their final form are becoming prominent, highlighting the beauty of imperfection. ### Personalized Deconstructed DIY Lighting DIY approach allows personalization of lighting aesthetics, with a focus on deconstructed and minimalist designs. ## What the Deconstructed Decor trend means for industry ### For Furniture Furniture designers can experiment with designs incorporating imperfections and raw elements in their final form. ### For Lighting Lighting manufacturers can offer personalized DIY lighting, which features a minimalist and deconstructed aesthetic. ### For Design Design professionals could apply deconstructed and rustic aesthetics to their work to create a sense of authenticity and intrigue. ## Workshop question How can you encourage more authentic and familiar interactions between your brand and its consumers? ## Trend signals for Deconstructed Decor Trend score 5.0 out of 10, from popularity 59%, activity 84%, freshness 8%. - Popularity: 59% - Activity: 84% - Freshness: 8% ## Examples of the Deconstructed Decor trend 6 featured examples from Sep 18, 2014 to Aug 26, 2016. - [Slashed Sofa Sets](https://www.trendhunter.com/trends/charlotte-kingsworth): Charlotte Kingsworth Creates an Aggressively Comfortable Couch (Category: Art & Design) Implication: Innovative furniture designers can explore new ways to create contemporary and futuristic couches. - [Deconstructed Hanging Lighting](https://www.trendhunter.com/trends/hanging-lighting): The Shelter Bay Ceiling Fixtures Offer Personalized DIY Design (Category: Art & Design) Implication: The Shelter Bay collection presents opportunities for disruptive innovation in the home lighting industry by offering personalized and customizable lighting solutions. - [Splattered Organic Furniture](https://www.trendhunter.com/trends/oak-dresser): Alon Dodo's Modern Oak Dressers Feature an Imperfect Stain Design (Category: Art & Design) Implication: The furniture manufacturing industry could benefit from utilizing more organic designs and creative techniques to produce unique and appealing furniture pieces. - [Deconstructed Backless Chairs](https://www.trendhunter.com/trends/backless-chair): This Chair Appears to Be Made Up of a Single Piece of Wood (Category: Art & Design) Implication: Opportunity for furniture designers to create unique pieces that challenge traditional design concepts. - [Deconstructed Home Decor](https://www.trendhunter.com/trends/peter-bristol): Designer Peter Bristol Makes Common Decor That is Nearly Unrecognizable (Category: Art & Design) Implication: Disruptive innovation opportunity: Creating new and unconventional designs in home decor that challenge traditional norms and engage customers seeking unique and distinctive inter… - [Intentionally Imperfect Furniture](https://www.trendhunter.com/trends/wooden-furniture-collection): This Wooden Furniture Collection Uses Rejected Wood (Category: Art & Design) Implication: The furniture industry can benefit from disrupting its current manufacturing processes and materials through sustainable and upcycling practices, as well as incorporating new desi… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)