# Deconstructed Branding Artists utilize the remnants of brand logos and infuse it in their work. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 17, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/deconstructed-branding ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Deconstructed Branding trend? **Deconstructed Branding:** Artists and designers recognize how brands are inherently tied to the audience's contemporary lifestyle. Creatives are utilizing branded imagery for their own purpose–from footwear boxes to cigarette cartons–in their exhibitions to offer commentary on this phenomenon and build on the existing narrative of the brand itself. ## The consumer insight behind the Deconstructed Branding trend The infusion of highly deconstructed brand logos in artworks produces a high-level of CGC (Consumer-Generated Content). With more Millennial and Gen Z consumers opting for heavily branded products and services, they're better engaging with this type of work because its familiar and branded aesthetic is more shareable on their social media feeds. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2018 to Sep 26, 2019 - Published: Oct 17, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Deconstructed Branding trend ### Deconstructed Branding Artists are utilizing branded imagery for their own purpose, producing a high-level of CGC and better engaging with Millennial and Gen Z consumers. ## What the Deconstructed Branding trend means for industry ### For Art and Design There is an opportunity for artists and designers to utilize branded imagery for their own purposes and produce works that resonate with Millennial and Gen Z consumers. ### For Consumer Goods and Services Brands can consider how artists and designers are utilizing their logos to comment on contemporary lifestyles and how these works can better engage with younger consumers. ### For Museum and Gallery These artistic trends provide an opportunity for museums and galleries to showcase contemporary artists that are using deconstructed branding and found materials in unique ways. ## Workshop question How could your product be inserted into a contemporary art exhibition? ## Trend signals for Deconstructed Branding Trend score 5.5 out of 10, from popularity 74%, activity 83%, freshness 9%. - Popularity: 74% - Activity: 83% - Freshness: 9% ## Examples of the Deconstructed Branding trend 4 featured examples from Dec 8, 2018 to Sep 26, 2019. - [Shoe Box-Inspired Art Exhibitions](https://www.trendhunter.com/trends/nike-shoe-boxes): Nike Shoe Boxes are a Centric Component to Gyu Han Lee's Exhibit (Category: Art & Design) Implication: Artists and designers can explore innovative ways to incorporate branded products, like Nike shoe boxes, into their creations, attracting attention and promoting collaboration. - [Retrospective Art Exhibitions](https://www.trendhunter.com/trends/retrospective-art-exhibition): Tom Sachs Debuts 'Timeline' in the SCHAUWERK Sindelfingen Art Museum (Category: Art & Design) Implication: Embrace the potential of retrospective exhibitions to attract and engage visitors. - [Basketball-Centric Exhibits](https://www.trendhunter.com/trends/tyrrell-winston1): Tyrrell Winston Debuts an Inaugural Show in Stockholm, Sweden (Category: Eco) Implication: Art galleries can explore opportunities to support artists who embrace sustainable practices and create exhibits that resonate with urban audiences. - [Astronaut-Inspired Limited Edition Chairs](https://www.trendhunter.com/trends/limited-edition-chair): Tom Sachs' 2012 NASA Chairs are Available for Purchase (Category: Art & Design) Implication: Furniture designers can take inspiration from art and history to create distinctive and valuable pieces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)