# Deceptive Glam Affordable fashion focuses on sophisticated design for cost-savvy consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 17, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deceptive-glam ## Key Figures - Trend score: 5.7/10 - Evidence articles: 5 ## What is the Deceptive Glam trend? **Deceptive Glam:** With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. ## At a Glance - Evidence: 5 featured examples - Articles from: May 23, 2016 to May 5, 2017 - Published: May 17, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Deceptive Glam trend ### Accessible Glamour As luxury fashion content becomes prevalent on social media, brands offer cost-effective options that provide a rich experience. ### Affordable Luxury Brands are creating high-end products at accessible price points, attracting consumers with a lower budget. ### Rebranding Perception Brands are getting creative with rebranding cheaper products to change consumer perception, highlighting the quality over the cost. ## What the Deceptive Glam trend means for industry ### For Fashion Retail Fashion retailers are introducing high-end design at low-cost to attract consumers on a budget. ### For Luxury Skincare Luxury skincare brands use precious materials like gold, pearls and diamonds in their products to create a luxurious experience. ### For Supermarket Fashion Supermarkets are launching campaigns to introduce shoppers to affordable clothing lines while they shop for groceries. ## Workshop question What's an aspect of an upscale product from your category that you could make more accessible? ## Trend signals for Deceptive Glam Trend score 5.7 out of 10, from popularity 87%, activity 78%, freshness 8%. - Popularity: 87% - Activity: 78% - Freshness: 8% ## Examples of the Deceptive Glam trend 5 featured examples from May 23, 2016 to May 5, 2017. - [Deceptive Shampoo Campaigns](https://www.trendhunter.com/trends/suave-professionals): Suave Professionals Has Released a Creative Ad to Market Its Shampoo (Category: Fashion) Implication: Hair care brands can explore reverse branding techniques to challenge consumer perceptions of quality based on affordability. - [Casual Yacht Fashion Ads](https://www.trendhunter.com/trends/zara-home-beachwear): Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new fashion concepts that bridge the gap between luxury and accessibility, targeting a diverse consumer base. - [Affordable Luxury Timepieces](https://www.trendhunter.com/trends/luxury-mens-watches): The Jiusko Luxury Mens Watches Have High-End Features (Category: Fashion) Implication: The luxury watch industry can explore the opportunity of producing more affordable timepieces without compromising quality and style. - [Fashion-Focused Supermarket Ads](https://www.trendhunter.com/trends/clothing-from-a-supermarket): These Tesco Ads Highlight F&F Clothing from a Supermarket (Category: Business) Implication: Supermarkets can capitalize on the opportunity to expand their product offerings and attract new customers through fashion merchandise. - [Budget-Friendly Gold Face Masks](https://www.trendhunter.com/trends/gold-face-masks): Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4 (Category: Fashion) Implication: The skincare industry can capitalize on the trend of using precious materials and offer more affordable options. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)