# Deceptive Fashion Clothing that depicts a false illusion, often using shock imagery. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 26, 2008, updated Mar 16, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deceptive-fashion-clothing-that-depicts-a-false-illusion-often-using-shock ## Key Figures - Trend score: 5.2/10 - Evidence articles: 7 ## What is the Deceptive Fashion trend? **Deceptive Fashion:** Shock as an element of design is increasingly inspiring popular, even in the realm of fashion. The latest in attention-grabbing clothing involves illusions which often require a second look to make sense of the printed images. Deceptive fashion often “fakes” sexy, geek and preppy looks. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 24 to Jun 24, 2008 - Published: Aug 26, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Deceptive Fashion trend ### Deceptive Fashion The rise of deceptive fashion involves illusions which often require a second look to make sense of the printed images and is driven by the desire to 'fake' specific looks like sexy, geeky, and preppy ones. ### Illusionary Print T-Shirts Shirts with prints that fake a certain look like ultra-casual ones and make them appropriate for work-setting or other formal events are becoming increasingly popular and provide an opportunity for disruptive innovation for fast-fashion and B2B apparel brands. ### Synthetic Human Skin Wearable The growing popularity of fake human skin clothes and accessories, created from seamless and realistic-looking synthetic materials, is providing an avenue for designers and manufacturers in the fashion industry to create unique yet creepy garments. ## What the Deceptive Fashion trend means for industry ### For Fast Fashion Fast-fashion industry can capitalize on the trends surrounding deceptive fashion, and illusionary print t-shirts which is becoming increasingly popular and is changing the clothing market. ### For B2B Apparel Brands B2B apparel brands can focus on producing shirts with prints that fake a certain look making them ideal for work-setting or other formal events leading to disruptive innovations in the industry. ### For Synthetic Textile Manufacturing Synthetic textile manufacturers can capitalize on the popularity of synthetic human skin clothing items and accessories such as seamless, realistic-looking skin suits by creating more designs and innovating further to create 'skin-like' clothing but not necessarily using human skin. ## Trend signals for Deceptive Fashion Trend score 5.2 out of 10, from popularity 70%, activity 78%, freshness 8%. - Popularity: 70% - Activity: 78% - Freshness: 8% ## Examples of the Deceptive Fashion trend 7 featured examples from Feb 24 to Jun 24, 2008. - [Fake Underwear Skirt](https://www.trendhunter.com/trends/underwear-skirt) (Category: Naughty) Implication: The fashion industry can leverage the fake skirt trend by incorporating illusion designs and offering unique clothing options to consumers looking for attention-grabbing and uncon… - [Fake Human Skin as Fashion](https://www.trendhunter.com/trends/fake-human-skin-clothes-skinbag-by-olivier-goulet): The SkinBag Collection by Olivier Goulet (Category: Fashion) Implication: Fashion designers can incorporate synthetic skin into their collections, creating unique and boundary-pushing designs. - [Fake Hairy Toes](https://www.trendhunter.com/trends/faux-skin-shoes-the-nike-human-shoes): The Nike Human Shoes (Category: Unique) Implication: Companies in the Fashion industry can capitalize on the trend for attention-grabbing, unique fashion by creating more weird and wonderful items. - [Deceptive Fashion](https://www.trendhunter.com/trends/dressy-casual-hoodie): Dressy Casual Hoodie (Category: Fashion) Implication: Identifying potential for disruptive innovations in the fashion industry, especially in the development of versatile and unexpected clothing items. - [Deceptive Fashion 3](https://www.trendhunter.com/trends/handcuff-shirts): Kiss FM Handcuff Shirts (Category: Marketing) Implication: Radio stations can create and sell merchandise with humorous designs to promote their shows and attract fans. - [Deceptive Fashion 2](https://www.trendhunter.com/trends/argyle-t-shirt): Fake Argyle T-Shirts Let You Fake Being Preppy (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry by developing fake style tees that mimic the look of more expensive pieces. - [Deceptive Fashion IV](https://www.trendhunter.com/trends/fake-pen-in-pocket-shirt): Fake Pen-in-Pocket Shirts (Category: Fashion) Implication: The fashion and apparel industry can explore the incorporation of geeky elements like fake pen-in-pocket shirts to cater to individuals looking for unique and playful fashion opti… ## Recent trend clusters - 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