# Deceptive Extravagance Young DIYers knock off high-end jewelry for a feasible taste of luxury. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 25, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deceptive-extravagance ## Key Figures - Trend score: 5.6/10 - Evidence articles: 10 ## What is the Deceptive Extravagance trend? **Deceptive Extravagance:** As the luxury market continues to grow at an exponential rate, younger generations without the capacity to afford extravagant goods are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry. Created with limited expertise, but well enough to pass briefly as precious in material, the move towards DIY luxury goods satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while at the same time being able to incorporate personal accents for their own customized look and fit. ## At a Glance - Evidence: 10 featured examples - Articles from: May 30, 2013 to May 7, 2014 - Published: Feb 25, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Deceptive Extravagance trend ### DIY Luxury Younger generations are taking to craft stores and thrift shops to create personal interpretations of high-end jewelry, which satisfies demand by the fashion-conscious to maintain a cost-effective pulse on trends while being able to incorporate personal accents for their own customized look and fit. ### Upcycling Old Accessories DIY projects are showcasing how individuals can utilize ordinary material to add personalized touches to everyday jewelry, adding a distinct, customized touch to any run-of-the-mill accessory. ### Affordable Trendy Jewelry Creating your own jewelry on a budget not only saves money but it also gives you the opportunity to get creative and make something completely unique that looks practically identical to the original, opening up disruptive innovation opportunities for fashion businesses in creating affordable yet trendy jewelry. ## What the Deceptive Extravagance trend means for industry ### For Fashion The fashion industry is being influenced by DIY projects showcasing personalized interpretations of high-end jewelry, as millennials and Gen Z seek out more affordable and unique options. ### For Crafts The craft industry is growing as younger generations are taking up crafts to create personalized interpretations of high-end jewelry to satisfy their fashion needs. ### For Sustainability Younger generations’ trend of upcycling and creating from ordinary household items and scrap materials opens up opportunities for sustainability-driven businesses hoping to capture the young, fashion-conscious market. ## Trend signals for Deceptive Extravagance Trend score 5.6 out of 10, from popularity 72%, activity 87%, freshness 8%. - Popularity: 72% - Activity: 87% - Freshness: 8% ## Examples of the Deceptive Extravagance trend 10 featured examples from May 30, 2013 to May 7, 2014. - [DIY Hex Nut Jewelry](https://www.trendhunter.com/trends/diy-bracelet-pictorial): Take a Trip to the Hardware Store for This DIY Bracelet Pictorial (Category: Fashion) Implication: The craft supplies industry can capitalize on the trend of DIY jewelry by offering a wide range of unconventional materials and tools. - [DIY Rhinestone Cuffs](https://www.trendhunter.com/trends/diy-gem-embellished-cuffs): These DIY Gem Embellished Cuffs Add Character to a Spring Outfit (Category: Fashion) Implication: The arts and crafts industry can benefit from the growing trend of DIY jewelry making by offering various types of materials and tools to help consumers create their own unique pi… - [Dangling Pearl Pendants](https://www.trendhunter.com/trends/pearl-pendants): These DIY Asymmetrical Pearls are Perfect for Crafty Fashionistas (Category: Fashion) Implication: Disruptive innovation opportunity for businesses to leverage technology and customization to create unique and affordable jewelry options for consumers. - [DIY Double-Sided Jewelry](https://www.trendhunter.com/trends/double-pearl-earrings): These Double Pearl Earrings are Inspired by Dior (Category: Fashion) Implication: The fashion and accessories industry can integrate DIY jewelry trends in product design and marketing strategies. - [Deceptively Decadent Paper Jewelry](https://www.trendhunter.com/trends/diy-paper-jewelry): This DIY Paper Jewelry is Cristian Lacroix-Inspired (Category: Fashion) Implication: Fashion designers can capitalize on the DIY paper accessory trend and offer affordable but fashionable items to their customers. - [DIY Stylish Scarf Watches](https://www.trendhunter.com/trends/diy-accessory): These Scarf Watches Upcycle Old Timepieces into a Neat DIY Accessory (Category: Fashion) Implication: Fashion accessory brands can tap into the upcycling trend by offering DIY kits and tutorials for consumers to create their own scarf watches. - [Cleverly Coiled Charms](https://www.trendhunter.com/trends/handmade-charms): These Captivating Handmade Charms are Made from Bent Wire (Category: Art & Design) Implication: The handmade wire charm trend is a disruptive innovation opportunity for small-scale jewelry businesses looking to differentiate themselves from mass-produced jewelry retailers. - [Retro Rhinestone Pendants](https://www.trendhunter.com/trends/vintage-statement-necklace): This DIY Vintage Statement Necklace is Ideal for Old School Fashionistas (Category: Fashion) Implication: Disruptive innovation opportunity: Establish a platform or app that offers step-by-step tutorials and resources for various DIY craft projects, including jewelry making. - [Clay Bracelet Accents](https://www.trendhunter.com/trends/accented-bangle): This Accented Bangle Tutorial Adds Individuality to Ordinary Accessories (Category: Fashion) Implication: Brands and retailers can tap into the demand for personalized accessories by offering customization options for bangles and bracelets. - [Crafty Curtain Ring Pendants](https://www.trendhunter.com/trends/curtain-ring-pendants): This DIY Statement Necklace is Perfect for Budget-Conscious Consumers (Category: Fashion) Implication: The fashion industry can leverage the trend of DIY statement necklaces and offer affordable and customizable accessories to budget-conscious consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)