# Illusory Architecture Designers are adding interest to buildings by developing illusory elements. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 16, 2013, updated Jul 18, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/deceptitecture ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Illusory Architecture trend? **Illusory Architecture:** Adding visual interest and novelty to public structures, illusory architecture is changing the ways in which people understand the function of buildings. Whether transparent, reflective or oddly shaped, more interesting forms of architecture reflect a demand for more distinct and unique forms of public art. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 14 to Jun 27, 2013 - Published: Jul 16, 2013 - Last updated: Jul 18, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Illusory Architecture trend 6 featured examples from Mar 14 to Jun 27, 2013. - [Deceptive Concrete Residences](https://www.trendhunter.com/trends/av-house): The AV House by BAK Arquitectos Shows Cement Can Have Warmth (Category: Art & Design) Implication: Opportunities for architects to experiment with unique concrete designs and materials. - [Bulging Geometric Abodes](https://www.trendhunter.com/trends/villa-f): The Villa F by Hornung & Jacobi Architecture is Inspired by Eroded Rocks (Category: Art & Design) Implication: Exploring innovative approaches to architectural design that challenge traditional forms and aesthetics. - [Color-Changing Architecture](https://www.trendhunter.com/trends/light-up-windows): This Building in Seoul has Light Up Windows That Change Color (Category: Art & Design) Implication: Opportunity for architecture firms to incorporate innovative technology and design into building projects. - [Aircraft-Inspired Crematoria](https://www.trendhunter.com/trends/vermilion-sands-crematorium): Vermilion Sands is a Futuristic Launch Pad for the Recently Deceased (Category: Art & Design) Implication: The architecture and design industry can explore opportunities to create unconventional and visually striking buildings inspired by aircraft design. - [Intricate Transforming Towers](https://www.trendhunter.com/trends/hydropolis-skyscraper): The Hydropolis Skyscraper Embodies and Elaborate Structure (Category: Art & Design) Implication: In the architecture industry, there is an opportunity to explore and implement dynamic facades, sculptural materials, and transforming structures to create innovative and visually… - [Floating Tree Structures](https://www.trendhunter.com/trends/cocoon-by-aa-design-make): The Cocoon by AA Design & Make Combines Nature with Architecture (Category: Art & Design) Implication: Architects can explore the potential of floating tree structures to push boundaries and create awe-inspiring designs that harmonize with nature. ## Themes within the Illusory Architecture trend ### Illusory Architecture Developing unique and interesting forms of public art. ### Cantilevered Design Creating precarious, sculptural structures. ### Color-Changing Buildings Displaying dynamic light installations at night to attract attention. ## What the Illusory Architecture trend means for industry ### For Architecture Incorporating unconventional and creative designs to public structures. ### For Construction Developing new materials and techniques to allow for unique and audacious buildings. ### For Design Creating visually striking and interactive structures through color, light, and shape. ## Trend signals for Illusory Architecture Trend score 3.1 out of 10, from popularity 28%, activity 56%, freshness 8%. - Popularity: 28% - Activity: 56% - Freshness: 8% ## Recent trend clusters - [Perimeter Staging](https://www.trendhunter.com/protrends/outdoor-holiday-displays) (Art & Design) - [Prudent Polish](https://www.trendhunter.com/protrends/affordable-entertaining-decor) (Art & Design) - [Persistent Context](https://www.trendhunter.com/protrends/persistent-ai-systems) (Tech) - [Pastry Echoes](https://www.trendhunter.com/protrends/holiday-treat-flavors) (Lifestyle) ## Trending in Art & Design - [Marble Espresso Machines](https://www.trendhunter.com/trends/marble-espresso-machines) - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) - [Bathtub-Built Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) All articles: [Art & Design](https://www.trendhunter.com/artdesign)