# Decaffeinated Energy Consumers seek natural, edible options for an energetic boost. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published May 5, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/decaffeinated-energy ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Decaffeinated Energy trend? **Decaffeinated Energy:** While caffeine is a typical option for busy consumers to gain energy, alternative, edible products cater to those looking for an all-natural boost. This is a response to the conundrum many consumers have fallen victim to: a fast-paced lifestyle that demands convenience, versus a shift in priorities toward health and wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 28, 2015 to Apr 19, 2016 - Published: May 5, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Decaffeinated Energy trend ### Natural Energy Boosters Alternative, edible products cater to those looking for an all-natural boost, creating opportunities for companies to develop and market innovative products with natural ingredients. ### Customizable Snacks The ability to create personalized snack options catering to individual preferences offers a marketing opportunity for companies to create unique products and customer experiences. ### Convenient Food Supplements The increasing demand for food supplements in compact and portable formats offers an opportunity for companies to develop on-the-go food supplements for people who engage in high-energy activities. ## What the Decaffeinated Energy trend means for industry ### For Food and Beverages An industry that can leverage natural ingredients and develop new products that cater to the health and wellness trend. ### For Fitness An industry that can capitalize on the demand for portable and compact food supplements designed to fuel the energy demands of high-energy activities and sports enthusiasts. ### For Personalized Marketing An industry that can use customization to create unique customer experiences, build brand loyalty and stand out from competitors. ## Workshop question What are two opposing needs of your customer base, and how can your product or service consolidate them? ## Trend signals for Decaffeinated Energy Trend score 4.2 out of 10, from popularity 59%, activity 58%, freshness 8%. - Popularity: 59% - Activity: 58% - Freshness: 8% ## Examples of the Decaffeinated Energy trend 4 featured examples from Oct 28, 2015 to Apr 19, 2016. - [Chilled Nutrition Bars](https://www.trendhunter.com/trends/frozen-snack): Omax' Preservative-Free Frozen Snack is Rich in Vitamins, Iron and Fiber (Category: Lifestyle) Implication: Industry that can capitalize on the growing demand for preservative-free, nutritious snacks. - [Personalized Energy Bars](https://www.trendhunter.com/trends/custom-energy-bars): This Company Lets Customers Order Custom Energy Bars (Category: Lifestyle) Implication: Companies in the health foods industry can implement customizable snack options and personalized energy bars to target health-conscious consumers. - [Gourmet Superfood Chocolates](https://www.trendhunter.com/trends/healthy-chocolates): These Herbed Healthy Chocolates Enhance Beauty, Energy & Tranquility (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the confectionery industry by introducing healthier alternatives, such as superfood-infused chocolates with functional benefits. - [Compact Chia Sport Bars](https://www.trendhunter.com/trends/sport-bar): The Chia Charge Food Bar Can be Consumed While Running (Category: Lifestyle) Implication: Companies can tap into the growing demand for sports nutrition products and develop innovative, portable, and easy-to-use products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)