# Debit Rewarding Brands create or employ debit cards with reward programs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/debit-rewarding ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Debit Rewarding trend? **Debit Rewarding:** Trend – Brands in the financial space are taking note of the popularity of reward programs in credit cards and transferring similar rewards to the debit cards they create or employ. Additionally, a diverse range of rewards are available including stock options, and rideshare incentives. ## The consumer insight behind the Debit Rewarding trend Consumers are increasingly looking for products and services that can enhance their day-to-day rituals, by providing added value. Consumers have come to expect added value, as brands are now competing with each other in a highly saturated market. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5, 2018 to Mar 19, 2019 - Published: Mar 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Debit Rewarding trend ### Debit Reward Programs Financial brands are creating debit cards with reward programs to offer added value to customers. ### Lifestyle-focused Financial Products The demand for financial products that enhance daily rituals presents an opportunity for brands to appeal to customers through lifestyle-based rewards. ### Socially Conscious Banking Socially conscious debit cards and reward programs are an innovative way to incentivize customers to make ethical purchasing choices. ## What the Debit Rewarding trend means for industry ### For Fintech Fintech companies can use lifestyle-focused rewards and socially conscious banking to differentiate themselves from traditional financial institutions. ### For Consumer Goods Consumer goods companies can partner with financial brands to offer lifestyle-based rewards to customers who purchase certain products. ### For Ridesharing Ridesharing companies can provide added value to drivers through partnerships with financial brands that offer rewards for gas fill-ups and car maintenance. ## Workshop question Conceptualize a rewards program for your customer. ## Trend signals for Debit Rewarding Trend score 3.1 out of 10, from popularity 58%, activity 26%, freshness 8%. - Popularity: 58% - Activity: 26% - Freshness: 8% ## Examples of the Debit Rewarding trend 4 featured examples from Apr 5, 2018 to Mar 19, 2019. - [Socially Conscious Debit Cards](https://www.trendhunter.com/trends/socially-conscious-debit-cards): Aspiration Rewards Shoppers for Spending at Conscious Businesses (Category: Social Good) Implication: Financial institutions can embrace disruptive innovation by incorporating socially conscious debit cards and rewards programs into their offerings. - [Rideshare Driver Debit Cards](https://www.trendhunter.com/trends/uber-visa-debit-card): The Uber Visa Debit Card Offers a Host of Incentives to Uber Drivers (Category: Autos) Implication: Financial companies can develop debit card and payment solutions for the rideshare industry, catering to the unique needs of drivers and passengers. - [Reward Program Debit Cards](https://www.trendhunter.com/trends/point-debit-card): The 'Point' Debit Card Lets Users Collect Points without a Credit Card (Category: Tech) Implication: The banking industry can explore incorporating debit card reward programs to attract and retain customers who prefer using debit cards over credit cards. - [Stock Share Reward Programs](https://www.trendhunter.com/trends/stash-financial): Stash Financial Inc. Launches a 'Stock-Back' Debit Card System (Category: Business) Implication: Disruptive innovation opportunity: Merge personal finance and technology to create innovative financial services and products that revolutionize the way people manage their money. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)