# Daybreak Nutrition Healthy and light breakfasts battle indulgent bacon-filled predecessors. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/daybreak-nutrition ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Daybreak Nutrition trend? **Daybreak Nutrition:** Diverging from the wave of ultra-indulgent breakfasts ushered in by YouTube foodtorials, lighter, more nutritious morning meals can be observed. Typically heralded as the most important meal of the day, breakfast is often treated as a calorie gray zone, even by the health conscious. As the health wave rages on, however, it seems healthy eating is becoming a lifestyle as opposed to a practice. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29, 2014 to Nov 14, 2015 - Published: Jun 27, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Daybreak Nutrition trend ### Healthy Breakfasts The shift towards healthier breakfast options can provide an opportunity for businesses in the food industry to innovate with new recipes and ingredients. ### Green Smoothies Green smoothies are gaining popularity for their nutritional density, making them a great opportunity for businesses to offer unique blends with functional ingredients. ### Detox Foods The incorporation of detox foods like beets and spinach in breakfast meals can serve as an opportunity for food businesses to create innovative dishes with added nutritional and detox benefits. ## What the Daybreak Nutrition trend means for industry ### For Food The food industry can capitalize on the trend towards healthier breakfast options by offering innovative dishes with new ingredients and recipes. ### For Wellness Wellness businesses can incorporate the trend towards healthier breakfast options by offering nutritional and functional breakfast packages. ### For Fitness Fitness businesses can incorporate the trend towards healthy breakfast options with pre or post-workout breakfast packages including smoothies, bowls, and other healthy meal options. ## Trend signals for Daybreak Nutrition Trend score 3.3 out of 10, from popularity 51%, activity 40%, freshness 8%. - Popularity: 51% - Activity: 40% - Freshness: 8% ## Examples of the Daybreak Nutrition trend 4 featured examples from Apr 29, 2014 to Nov 14, 2015. - [Blood-Cleaning Smoothie Bowls](https://www.trendhunter.com/trends/detox-the-body): This Vanilla and Beet Blended Bowl Helps to Detox the Body (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of creating detox smoothie bowls using raw vegetables like beets. - [Hearty Breakfast Lasagnas](https://www.trendhunter.com/trends/smitten-kitchen-baked-eggs): The Smitten Kitchen Baked Eggs Recipe is a Morning Meal (Category: Lifestyle) Implication: Restaurants and food companies can capitalize on this trend to offer hearty breakfast options that appeal to both taste and health-conscious consumers. - [Kale Quiche Recipes](https://www.trendhunter.com/trends/kale-quiche): Very Culinary's Healthy Breakfast Recipe is a Fresh Twist on a Morning Classic (Category: Lifestyle) Implication: An industry that can explore new variations of quiche recipes and innovative breakfast options. - [Spicy Health Potions](https://www.trendhunter.com/trends/green-smoothie-recipe): This Green Smoothie Recipe Contains Tropical Fruits and Spicy Jalapeno Pepper (Category: Lifestyle) Implication: Food and beverage companies can innovate by incorporating more spicy ingredients into their product offerings, like spicy smoothies and other beverages. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)