# Dating Safety Dating apps prioritize safety features that enhance trust among users. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/dating-safety ## Key Figures - Trend score: 2.6/10 - Evidence articles: 3 ## What is the Dating Safety trend? **Dating Safety:** Dating apps are increasingly prioritizing safety features to protect users from potentially dangerous or uncomfortable situations. These include everything from in-app panic buttons to safety moderators. ## The consumer insight behind the Dating Safety trend Tech-fueled mediation between people has made socializing more convenient and accessible, but it's also opened people up to potential dangers that include everything from financial scams to personal safety issues. Consumers are increasingly aware of this and expect that brands are able to help them maintain their security and privacy in the process of facilitating person-to-person interactions. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 26, 2020 to Feb 24, 2021 - Published: Mar 23, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Dating Safety trend ### Prioritizing Dating Safety Features Brands are prioritizing safety features to protect users from potential dangers that come with online dating by integrating in-app panic buttons, safety moderators, and photo verification options. ### In-App Video Chat Feature Dating apps have added in-app video chat features in response to the summer of social distancing that will allow users to easily connect and chat. ### Gaming Community Dating Apps Apps that cater to specific communities, provide an interactive platform that is tailored to the user experience and curated for safety, allowing users to connect with like-minded people. ## What the Dating Safety trend means for industry ### For Technology Industry This industry can leverage the increased demand for safety features in dating apps by developing innovative solutions like voice-to-text message verification or background checks. ### For Online Security Industry As dating apps increasingly prioritize dating safety features, the online security industry can develop AI-powered safety moderators that detect and weed out malicious profiles. ### For Video Conferencing Industry The video conferencing industry can identify an opportunity to expand into the dating sector by developing 3D virtual reality systems for virtual dating experiences. ## Workshop question How could your brand better prioritze customer safety? ## Trend signals for Dating Safety Trend score 2.6 out of 10, from popularity 46%, activity 21%, freshness 10%. - Popularity: 46% - Activity: 21% - Freshness: 10% ## Examples of the Dating Safety trend 3 featured examples from Jan 26, 2020 to Feb 24, 2021. - [Game Enthusiast Dating Apps](https://www.trendhunter.com/trends/kippo): Kippo is a Dating App Developed for the Gaming Community (Category: Lifestyle) Implication: Opportunity for mobile app developers to explore creating niche dating apps tailored for specific communities. - [Dating App Panic Buttons](https://www.trendhunter.com/trends/noonlight): Tinder Teamed Up with Noonlight and Added a Panic Button to the App (Category: Tech) Implication: Online dating companies can integrate safety features like Noonlight into their platforms to enhance user safety and differentiate themselves from competitors. - [In-App Dating Video Calls](https://www.trendhunter.com/trends/face-to-face): Tinder Now Lets Users Video Chat with Face to Face Feature (Category: Social Media) Implication: The dating app industry can leverage in-app video calls to enhance user experiences and attract more users looking for convenient and engaging ways to connect with potential match… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)