# Dating Collab Popular dating apps are partnering with brands for new product experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 3, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dating-collab ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Dating Collab trend? **Dating Collab:** The ubiquity of dating apps has created an opportunity for brands to get involved and start working with these companies to create new products and experiences for users. These include everything from first date kits to tongue-in-cheek moving company campaign collaborations. ## The consumer insight behind the Dating Collab trend Since dating apps emerged in easy, swipable formats, they've become extremely popular among singles around the world. The ease with which dating apps connect people has resulted in these brands having enormous reach, and people who are familiar with them are more likely to engage with brands they associate with. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 19, 2019 to Feb 26, 2021 - Published: Feb 3, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dating Collab trend ### Brand Partnerships with Dating Apps Dating apps are partnering with brands to create new product experiences for users. ### Inclusive Dating for Non-Drinkers Partnerships between dating apps and alcohol-free beverage brands provide consumers with more options when it comes to dating and drinking. ### Delivery Services as Dating Platforms Food delivery services and dating apps are partnering to turn food deliveries into dating services by printing profiles of single people on orders. ## What the Dating Collab trend means for industry ### For Marketing & Advertising Brands have an opportunity to partner with dating apps and create novel experiences for users, which can boost marketing strategies. ### For Hospitality The trend towards inclusive dating for non-drinkers presents an opportunity for hotel and restaurant businesses to expand their offerings and appeal to a wider market. ### For E-commerce The rise of food delivery services as dating platforms presents an opportunity for e-commerce businesses to collaborate with dating apps and companies to create integrated services for single people. ## Workshop question What kind of partnership would expand the reach of your brand? ## Trend signals for Dating Collab Trend score 5.1 out of 10, from popularity 75%, activity 67%, freshness 10%. - Popularity: 75% - Activity: 67% - Freshness: 10% ## Examples of the Dating Collab trend 5 featured examples from Jul 19, 2019 to Feb 26, 2021. - [Food Delivery Dating Services](https://www.trendhunter.com/trends/tinder-and-deliveroo): Tinder & Deliveroo are Sharing Profiles of Singles with Food (Category: Lifestyle) Implication: Using online platforms to establish new strategies in the food delivery industry. - [Breakup-Supporting Moving Expense Promotions](https://www.trendhunter.com/trends/babe-wine-and-bumble): BABE Wine and Bumble are Covering Breakup Moving Cost (Category: Marketing) Implication: Potential for disruption in the moving industry by offering breakup special packages and incentivizing moving services through promotions and collaborations - [Matchmaking Dessert Campaigns](https://www.trendhunter.com/trends/dessert-campaign): Bumble is Matching Dating App Users to Halo Top Flavors (Category: Lifestyle) Implication: Food and beverage companies are collaborating with dating apps to reach new and diverse customers. - [Dating App Flower Collaborations](https://www.trendhunter.com/trends/bumble-and-urbanstems): Bumble and UrbanStems Launch an Exclusive Bouquet Collection (Category: Marketing) Implication: E-commerce companies, like UrbanStems, can benefit from partnering with apps, like Bumble, to offer personalized and empowering experiences to consumers. - [Sober-Curious Dating Kits](https://www.trendhunter.com/trends/drinking-and-dating): Drinking and Dating is More Inclusive with Match and O'Douls (Category: Lifestyle) Implication: Online dating services like Match have an opportunity to tap into the growing sober-curious community by introducing specific features and filters for non-drinkers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)