# Analytic Sport Sport content is increasingly being integrated with data and analytics. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 9, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/datapowered-sports ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Analytic Sport trend? **Analytic Sport:** Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience. ## The consumer insight behind the Analytic Sport trend Many modern sports fans look to be more than spectators through actively learning more about what they are watching. This information allows them to be further immersed in the experience, as they will have the ability to see a sport from a more informed perspective. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 11, 2019 to Jun 10, 2020 - Published: Jun 9, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Analytic Sport trend ### Data-driven sports content Companies are using data and analytics to enhance the multimedia experiences of sports fans with personalized and interactive data-powered broadcasts and sports apps. ### AI-powered sports viewing Collaborations between the sports industry and Artificial Intelligence providers are enabling personalized sports content, customized overlays and rewards for greater engagement from viewers. ### Data-powered sports broadcasting Sports broadcasters can improve viewing experience by incorporating data and analytics into graphics and AR technology for more innovative and exciting analysis. ## What the Analytic Sport trend means for industry ### For Sports Technology Sports technology providers have an opportunity to provide data-driven multimedia experiences for sports fans with AI-powered devices/apps and customized broadcast overlays and rewards. ### For Artificial Intelligence (AI) Artificial intelligence companies have an opportunity to collaborate with the sports industry to deliver innovative, personalized, and interactive sports content that enhances viewer engagement. ### For Broadcasting & Entertainment Broadcasters and entertainment industry entrepreneurs have an opportunity to leverage data and analytics for dynamic graphics and AR tech to change the way fans look at sports analysis. ## Workshop question How can your organization leverage data to improve the customer experience? ## Trend signals for Analytic Sport Trend score 2.0 out of 10, from popularity 29%, activity 23%, freshness 9%. - Popularity: 29% - Activity: 23% - Freshness: 9% ## Examples of the Analytic Sport trend 4 featured examples from Oct 11, 2019 to Jun 10, 2020. - [AI-Integrated Sports Broadcasts](https://www.trendhunter.com/trends/aipowered-game): The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing (Category: Tech) Implication: The NBA and other sports leagues can adopt AI-powered broadcasting to provide viewers with a more engaging and personalized game experience and increase monetization opportunities. - [Data-Powered Sports Broadcasts](https://www.trendhunter.com/trends/stats-perform): Stats Perform Partnered with wTVision on Sports Broadcasting (Category: Tech) Implication: The partnership between Stats Perform and wTVision has the potential to disrupt the sports broadcasting industry by combining data-driven insights with engaging visual elements. - [Data-Powered Interactive Sports Viewing](https://www.trendhunter.com/trends/video-tool): The NHL Collaborated with Disney Streaming on a Video Tool (Category: Tech) Implication: The development of interactive video tools like GameFlow presents disruptive innovation opportunities in the sports entertainment industry, providing new ways to engage and captiv… - [Data-Driven Sports Apps](https://www.trendhunter.com/trends/nhl-app): The NHL App and Website Have Received Updates to Add More Video and Data (Category: Lifestyle) Implication: The integration of data analytics in sports presents opportunities for industries that provide sports data analytics services to enhance the fan experience and offer personalized… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)