# Data-Based Awareness Artists & brands are sharing important climate change data in unexpected ways. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 31, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/databased-awareness ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Data-Based Awareness trend? **Data-Based Awareness:** Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public. ## The consumer insight behind the Data-Based Awareness trend Consumers respond well to information that is accessible to them and offered in a seamless way in real-time. While some become increasingly overwhelmed by dire reports on climate change, others choose to engage sparingly with the various media sources that cover the issue. As a result, space opens up here for public climate change education through facts and important data that are presented in creative, interactive and non-threatening ways. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2019 to Feb 1, 2020 - Published: Jan 31, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Data-Based Awareness trend ### Real-time Data Visualization Using creative installations that utilize real-time data offers opportunities to educate audiences on important topics like climate change. ### Interactive Art Installations Artists are finding ways to use interactive installations to engage audiences and raise awareness about important social and environmental issues like climate change. ### Tagging Replicas with Eye-Opening Facts Strategically tagging 3D replicas of popular products with eye-opening facts can be a creative way of educating consumers and promoting sustainable practices, like buying second-hand clothing. ## What the Data-Based Awareness trend means for industry ### For Environmental Advocacy Industries focused on environmental advocacy can embrace real-time data visualization and interactive art installations to engage with audiences and educate them about climate change. ### For Fashion and Apparel The fashion and apparel industry can leverage tagging replicas to educate consumers about the negative environmental impacts of fast fashion and promote buying second-hand clothing. ### For Art and Design The art and design industry can embrace interactive installations and real-time data visualization to create impactful and educational experiences for viewers. ## Workshop question How could your brand open up the conversation about climate change in an accessible way? ## Trend signals for Data-Based Awareness Trend score 5.7 out of 10, from popularity 82%, activity 80%, freshness 9%. - Popularity: 82% - Activity: 80% - Freshness: 9% ## Examples of the Data-Based Awareness trend 4 featured examples from Jul 9, 2019 to Feb 1, 2020. - [Interactive Climate Change Installations](https://www.trendhunter.com/trends/climate-change-installation): Thijs Biersteker's Symbiosia is an Installation in Paris (Category: Eco) Implication: The field of environmental art could leverage more interactive installations that inspire awareness and action related to climate change. - [Colorful Climate Change-Inspired Totems](https://www.trendhunter.com/trends/climate-changeinspired): Alicja Biała & Iwo Borkowicz Work with Climate Change Data (Category: Eco) Implication: The art world can use climate change data to create powerful installations that make a statement and drive awareness about important issues. - [Informative Solar-Powered Sculptures](https://www.trendhunter.com/trends/jason-decaires-taylor1): Jason deCaires Taylor's Piece Responds to Rising Temperatures (Category: Eco) Implication: Explore new ways of integrating technology and data visualization into artistic creations. - [Climate-Exposing Replica Apparel](https://www.trendhunter.com/trends/tradera): Tradera Hid Climate Facts in Replicas of Famous Clothing (Category: Eco) Implication: Circular marketplaces offering alternative, second-hand versions of popular fast fashion items could disrupt traditional e-commerce retailers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)