# Dancevertising Brands are heightening consumer engagement through mood-lifting dance. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 1, 2011, updated Apr 5, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/dancevertising ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Dancevertising trend? **Dancevertising:** Brands are beginning to piggy-back off the success of dance video games, instilling ads and campaigns with dance elements or full-out dance numbers. Since the act of dancing is a natural mood-booster, its appearance in an ad could heighten a consumer’s spirits. From these happy emotions can stem brand loyalty, return purchases or ongoing positive feelings towards the company. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 11, 2010 to Apr 1, 2011 - Published: Apr 1, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Dancevertising trend ### Dancevertising Incorporating dance into advertisements to improve the viewer's mood and create positive sentiment towards the brand. ### Street Dancing Virals Creating viral videos featuring street dancers to create an element of surprise and intrigue. ### Manly Celeb Dance Ads Using well-known male celebrities to promote products in a fun and silly dance-themed commercial. ## What the Dancevertising trend means for industry ### For Marketing and Advertising Using innovative methods to create engaging advertisements that incorporate popular trends to increase consumer engagement. ### For Entertainment Creating new entertainment content that is dance-focused, with a high emphasis on viral marketing. ### For Fashion Designing clothing lines that incorporate elements of dance and music to appeal to younger audiences and create a fun and uplifting shopping experience. ## Trend signals for Dancevertising Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%. - Popularity: 47% - Activity: 33% - Freshness: 8% ## Examples of the Dancevertising trend 6 featured examples from Sep 11, 2010 to Apr 1, 2011. - [Dancing Phone Ads](https://www.trendhunter.com/trends/samsung-mobile): Samsung Mobile Teams with 'The Viral Factory' for this Cute Viral Vid (Category: Tech) Implication: Mobile device manufacturers can utilize dance videos as a marketing tool to showcase the features and capabilities of their latest products. - [Macho Diva Dancing Ads](https://www.trendhunter.com/trends/kylie-minogue-dance-central): The Kylie Minogue Dance Central Commercial for Kinect is Hilarious (Category: Tech) Implication: Interactive gaming companies can develop games that allow users to dance along with celebrities, using motion tracking technology to create an exciting, immersive experience. - [Street-Dancing Virals (UPDATE)](https://www.trendhunter.com/trends/viral-factory-samsung-campaign): The Viral Factory Samsung Campaign Clip Takes Onlookers by Surprise (Category: Marketing) Implication: Companies specializing in digital marketing can experiment with fun and creative ways to generate viral campaigns and create brand awareness using technology and social media plat… - [Choreographed Christmas Ads](https://www.trendhunter.com/trends/marks-and-spencer-2010): The Marks and Spencer 2010 Holiday Campaign Will Have You Dancing (Category: Business) Implication: By embracing innovative trends in advertising, businesses can create more effective ad campaigns and reach a wider audience. - [Dance Party Diva Ads](https://www.trendhunter.com/trends/baby-phat-spring-2011): The Baby Phat Spring 2011 Collection is Fresh and Feminine (Category: Marketing) Implication: There is a disruptive innovation opportunity for fashion companies to incorporate more playful, feminine styles into their spring collections. - [Manly Celeb Dance Ads](https://www.trendhunter.com/trends/lipton-hugh-jackman): The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly (Category: Lifestyle) Implication: The beverage industry can adopt disruptive innovation opportunities by leveraging celebrity brand endorsements to create unique and engaging advertising campaigns that resonate wi… ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)