# Dance Marketing Companies are leveraging social media dance popularity for marketing campaigns. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 30, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/dance-marketing ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Dance Marketing trend? **Dance Marketing:** Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts. ## The consumer insight behind the Dance Marketing trend Millenial and Gen Z consumers are spending a lot of time on social media as a recreational activity. These consumers participate in social media because it provides them with a platform to express themselves authentically, including sharing their values and experiences. This demographic often connects with brands that can recreate their social media habits. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 31 to Oct 3, 2020 - Published: Jun 30, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Dance Marketing trend ### Social Media Dance Campaigns Companies are leveraging the popularity of dances on social media to launch marketing campaigns with dancing elements to attract Millenial and Gen Z consumers. ### Augmented Reality in Advertising Advancements in AI technology are providing opportunities to create interactive AR advertising campaigns, giving consumers a chance to participate by submitting their own content. ### Engaging Consumers through Hashtag Challenges With the increasing popularity of TikTok, more and more businesses are launching interactive hashtag challenges to engage consumers and incentivize user-generated content. ## What the Dance Marketing trend means for industry ### For Retail Industry Retailers can use interactive campaigns with AR elements to provide consumers with unique shopping experiences and to encourage users to generate relevant content for their brands. ### For Fast Food Industry The fast food industry can create interactive hashtag challenges to incentivize user-generated content and increase engagement with their brand on social media platforms. ### For Gaming Industry The gaming industry can use social media platforms, such as TikTok, to interact with Millenial and Gen Z consumers, and create engaging campaigns that celebrate different players personalities and style of gaming. ## Workshop question How can your organization foster engagement with users of social video apps? ## Trend signals for Dance Marketing Trend score 4.4 out of 10, from popularity 72%, activity 51%, freshness 9%. - Popularity: 72% - Activity: 51% - Freshness: 9% ## Examples of the Dance Marketing trend 5 featured examples from Jan 31 to Oct 3, 2020. - [Ad Response Dance Videos](https://www.trendhunter.com/trends/ai-app1): Doritos Launched an AI App Campaign Placing People in Its Latest Ad (Category: Marketing) Implication: CPG brands like PepsiCo can utilize interactive campaigns to increase brand engagement with consumers. - [Cereal Box Dance Challenges](https://www.trendhunter.com/trends/ctcvoicebox-challenge): Cinnamon Toast Crunch's #CTCVoiceBox Challenge is on TikTok (Category: Social Media) Implication: Brands in the food and beverage industry can create fun challenges involving their products to engage with customers and showcase their brand personality. - [Fast Food Dance Challenges](https://www.trendhunter.com/trends/whopper-dance): Burger King is Trading Whopper Dance Moves for Discounts on TikTok (Category: Marketing) Implication: Fast food chains can leverage social media challenges to engage with a younger demographic and increase foot traffic to their stores. - [Dance-Based Superstore Campaigns](https://www.trendhunter.com/trends/dealdropdance): Walmart Leverages TikTok to Reach Millennial Parents (Category: Marketing) Implication: Retailers can explore dance-based campaigns on social media to connect with Millennial consumers and drive engagement. - [Player-Celebrating Game Campaigns](https://www.trendhunter.com/trends/unowhoyouare): UNO's #unowhoyouare Celebrates Four Unique Types of Players (Category: Life-Stages) Implication: Creating personalized digital campaigns that connect with consumers on social media platforms and utilizing influencers to engage users. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)