# Dairy-Free Indulgence Desserts integrate dairy-free ingredients for health-minded consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/dairyfree-indulgence ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Dairy-Free Indulgence trend? **Dairy-Free Indulgence:** As the health and wellness wave continues, indulgent offerings are seeing a shift in ingredients. Adapting typically dairy-heavy desserts like chocolate and ice cream with nut and plant-based alternatives, food brands are seeking to not only satiate health-minded consumers, but also redefine how vegan dining and dairy-free foods are perceived. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 8 to Oct 21, 2016 - Published: Apr 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Dairy-Free Indulgence trend ### Nut and plant-based alternatives Food brands are adapting typically dairy-heavy desserts like chocolate and ice cream with nut and plant-based alternatives to satiate health-minded consumers. ### Superfoods inclusion Dairy-free desserts are enriched with nutrient-dense superfoods like blue green algae, maca root, and noni to provide flavor and supreme nutritional benefits. ### Banana nice cream Vegan, dairy-free desserts are now emerging that are redefining how vegan dining, and dairy-free foods are perceived with banana nice cream ## What the Dairy-Free Indulgence trend means for industry ### For Plant-Based Food Industry There is an increased need for plant-based food alternatives as health and wellness trends gain momentum. ### For Superfoods Industry The growing popularity of superfoods provides opportunities for dairy-free desserts enriched with maca root, noni, and blue algae. ### For Alternative Milk Industry As more consumers search for sustainable, and ethical food and drink options, alternative milk has become an essential ingredient in dairy-free dessert recipes. ## Workshop question How can you create an alternative perception of your brand within your brand category (i.e. alternative to the images of your competitors)? ## Trend signals for Dairy-Free Indulgence Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%. - Popularity: 55% - Activity: 43% - Freshness: 8% ## Examples of the Dairy-Free Indulgence trend 5 featured examples from Jan 8 to Oct 21, 2016. - [Fruit-Based Dessert Bars](https://www.trendhunter.com/trends/banana-nice-cream): NANABAR Serves Only Vegan "Banana Nice Cream" Desserts (Category: Lifestyle) Implication: Innovative businesses can explore creating and marketing a range of vegan and organic dessert bars to cater to health-conscious consumers. - [Guilt-Free Vegan Gelatos](https://www.trendhunter.com/trends/vegan-gelatos): The BiotaGelata is Gluten-Free Frozen Dessert Made from Fermented Beans (Category: Lifestyle) Implication: The plant-based food industry can leverage the trend of vegan gelatos made from fermented beans to expand their product offerings and cater to the growing vegan market. - [Superfood Non-Dairy Desserts](https://www.trendhunter.com/trends/dairy-free-desserts): Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence (Category: Lifestyle) Implication: The food manufacturing industry can explore the disruptive innovation opportunity of incorporating healing superfoods, dairy-free alternatives, and functional ingredients into a w… - [Vegan Sundae Smoothies](https://www.trendhunter.com/trends/vegan-sundae): The Black Forest Smoothie is a Dairy-Free Version of the Frozen Dessert (Category: Lifestyle) Implication: The vegan food industry can explore creating more plant-based alternatives and innovative dessert options. - [Vegan Cheesecake Tarts](https://www.trendhunter.com/trends/cheesecake-tart): Kite Hill's Pumpkin Cheesecake Tart is Made with Dairy-Free Ricotta (Category: Lifestyle) Implication: Industry players can focus on innovating and producing plant-based foods and alternatives to dairy and meat products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)